MMA ANNOUNCES FORMATION OF PARTICIPATION TV COMMITTEE

MMA Will Focus Key TV and Mobile Media Membership to Ensure Best Practices Continue to “Uphold Public Trust and Positive Consumer Experience”

New York - Mobile Marketing Forum — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today announced the formation of the first industry-wide committee to focus on the growth of TV’s mobile participation. The MMA, which launched the first version of its interactive TV guidelines in June 2005, appointed a committee, represented by all key industry sectors, that will enable U.S. TV viewers to engage with their favorite shows in a consistent manner. The Participation TV (PTV) Committee includes TV broadcasters, producers, mobile operators, mobile gateway providers and application specialists. Read Full Article

M:METRICS: BRITAIN'S REALITY TV CRAZE FUELS TEXT MESSAGE VOTING

Brits' use of text voting is nearly double that of Germans'

LONDON — I'm a text voter, get me out of here! The reality TV craze sweeping the UK has reached the mobile industry, according to M:Metrics' latest figures. The measurement firm's January Benchmark Survey found that 21.8 percent of British mobile subscribers (8.9 million) voted in a TV or radio poll in a month during the quarter ended January 2006, compared with 12.1 percent of German (5 million) and 7 percent of U.S. (12.3 million), mobile subscribers. Read Full Article