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MOBILE MARKETING ASSOCIATION ANNOUNCES MOBILE ATTITUDE AND USAGE STUDY KEY FINDINGS
Los Angeles – Mobile Marketing Forum – In order to help brands and marketers identify key market trends, mobile subscriber usage patterns, and success metrics for mobile marketing in the United States, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the results of its third-annual Mobile Attitude and Usage Study. The study provides insights into overall consumer mobile usage by demographic group, awareness and usage of mobile phone features and services, and interest in and concerns about specific applications. The study is available immediately, free of charge, to all current MMA Global members. Read Full Article
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STUDY CONCLUDES CONSUMERS MORE OPEN TO PARTICIPATING IN MOBILE MARKETING CAMPAIGNS
Study Shows Youth Market Among the Highest to Participate in Mobile Marketing Campaigns
Boulder, CO, — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today reported key findings of its annual attitude and usage study on mobile marketing effectiveness. The study, conducted with global market research firm Synovate, measures both the perceptions and usage for wireless and text messaging, as well as overall receptiveness and participation in mobile marketing initiatives. More than 1,800 consumers between the ages of 13 and 65 were queried, with results indicating that mobile consumers are more educated about the features and functionality of their devices and are engaging more frequently in mobile marketing campaigns. Read Full Article
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