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Radio
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Like many radio stations who wish to enhance their listener experience while increasing
audience share KLAZ 105.9 in Hot Springs, Arkansas required a powerful, feature rich mobile marketing solution;
a solution capable of handling multiple audience messages, able to collect and record those
messages (requests) as well as provide an offline method of contact with audience members in real-time.
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They turned to SMSJOCK Mobile Marketing Solutions. Powered by the SMSJOCK tool KLAZ programmers and DJs
soon found the turn-key solution and user-friendly “do-it-yourself” approach a good fit for their station.
SMSJOCK Mobile Marketing Solutions provided:
- A complete Web based system requiring minimal training and easy start-up
- The ability to collect listener messages with the unique Inbox Message feature,
conduct Polls, create Contests to engage listeners and send Alerts
- Non-traditional revenue opportunities to enhance advertiser’s media investments
- Listener feedback via accurate statistics and listener database profiling opportunities
Results:
Within one week KLAZ began to see positive results from their SMSJOCK Mobile Marketing Solution
- Listener adoption rates and repeat usage grew by XXXX%
- The real-time listener feedback began to positively influence program decisions regarding artist
and track airplay and rotation
- Listeners were interacting with the DJs immediately, rather than waiting on hold via a landline
- Reduced cost to the KLAZ as staff weren’t required to screen calls and jot down messages
Marketing Support:
On air “shout-outs” by DJs
Future Opportunity:
- Sell advertisers breaking news alerts sponsorships to create additional revenue streams and
promote advertiser’s brand.
- Provide a free based-forum for businesses to conduct polls to gauge reader interest in their
product and services
Cost:
No cost to KLAZ
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Television
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GMA Network is a leading broadcasting company in Asia that distributes US programming via
the following carriers; DirecTV, Comcast, Cox, Wave Broadband, Time Warner Cable and San Bruno Cable.
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Seeking a way to interact with local viewers GMA Network’s news division partnered with SMSJOCK Mobile
Marketing Solutions to implement a mobile news alert service to reach its audience with important news alerts.
It’s an ongoing campaign engaging the viewers with daily news alerts delivered right to their phones.
Results:
- SMSJOCK gave GMA Network an alternative mode of reaching viewers with important news
- Deepened and strengthened relationship with viewers
- Increased number of subscribers by XXXX% every week
- GMA will implement SMSJOCK Mobile Marketing Solutions in more of their US programming
Marketing:
TV announcement via GMA news programs
Opportunity:
- Sell advertisers "Breaking News Alert" sponsorships to create additional revenue
streams and promote advertiser’s brand.
- Allow advertisers to send promotional alerts during programming
- Provide a free based-forum for businesses to conduct polls to gauge reader interest
in their product and services
Cost:
No cost to GMA
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Print
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When Inquirer.net, the official news website of the Philippine Daily Inquirer,
the Philippine's most widely read newspaper with a daily circulation of
260,000
copies,
wanted to reach readers with important breaking news alerts they turned to
SMSJOCK Mobile Marketing Solutions.
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SMSJOCK Mobile Alerts allows subscribers to stay informed of breaking news both at
home and internationally, as well as provide coverage about entertainment, technology,
business and more.
Results:
Almost immediately readers began to sign up for the service, to date there
XXXX readers receive information they need and want wherever they may be.
- Enhanced distribution of Inquirer breaking news
- Increase in web page views as mobile subscribers log on to read the whole story online
- Value added service to Inquirer readers
Marketing:
Banner ad placements at inquirer.net
Opportunity:
- Sell advertisers breaking news alerts sponsorships to create additional
revenue streams and promote advertiser’s brand
- Provide a free based-forum for businesses to conduct polls to
gauge reader interest in their product and services
Cost:
No cost to the Inquirer
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