| How some radio stations made their own beat: |
- A radio station used an SMS voting platform to process massive volumes of inbound and text messages for one of its highly popular POLLS. Listeners casts their votes by texting the station. Results showed 970,000 votes received during that 90-minute show.
- A radio company sent a campaign MESSAGE for the victims of typhoon Katrina to registered listeners’ mobiles, resulted to almost $300,000 in donation pledges, also receiving 150,000 SMS messages the same day from current and non-subscribers suggesting other ways to help the victims.
- You can even customize your ALERT OR POLL MESSAGE broadcast to include sponsors interested in mobile ad space.
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| We Signed up and Signed On: |
- A broadcast company launched an SMS-powered TV forum where people participated by sending shout-outs and dating topics flashed on TV. This generated up to 180 000 SMS every day and as much as 16 000 SMS per hour.
- A reality-TV show had viewers decide who drops out of the contest every week by casting their votes through SMS, reached a total of 7,000,000 SMS in 10 weeks.
- A game show awarded contestants by answering 10 questions from easy to difficult. This action revealed 110,000 unique participants, also showing more than 15% of their total market share of 700 000 viewers actively involved.
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| News that’s Fit to Print: |
- A popular teen magazine opened a VIP club and invited readers to join by registering to their ALERTS to redeem the advertisers’ freebies. In just one month, an astounding 40,000 girls willingly responded.
- A newspaper announced a costume party where the weirdest costume was given an award, ALERT messages were sent to the subscribers, and participants confirmed their attendance using the MESSAGE feature, resulting to an additional of 1,050 party-goers attending the event.
- You can even customize your ALERT OR POLL MESSAGE broadcast to include sponsors interested in mobile ad space.
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| Making Noise: |
- A leading donut store started a coupon exchange campaign using SMS ALERTS, and increased sales exponentially by 9% ...in only 2 weeks
- A car dealer used the MESSAGE feature to those who would want to know more about the details of their 30-car limited edition promo. After announcing their short codes thru their current radio partner, sold more than half of the cars that week.
- A Juice company undertook a contest wherein shoppers text a promotional shortcode found on the package. The company randomly drew an entry at predetermined hours and advertised the winner on their website. Later metrics found a 40% increase in unique IPs or views on their site during the contest duration.
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