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SMSJock and FuelCels Partner to Deliver Mobile Marketing Solutions for Any Size Budget
Date created: April 02, 2008
San Francisco, CA, -- March 26, 2008 -- Feedtext, Inc. today announced a strategic partnership with San Francisco-based marketing firm FuelCels, Inc., the latest in a number of clients signing on for the company's SMSJock, ( www.smsjock.com ) product, a free-to-advertiser text messaging-based mobile marketing solution.
“We see great opportunity to add value to our clients marketing programs with SMSJock,” stated Jinx Macabenta, CEO of FuelCels, Inc. “Its all-in-one web-based features create a powerful platform for mobile marketing solutions for businesses of all sizes.”
SMSJock offers broadcasters and advertisers a powerful “do-it-yourself” mobile marketing solution that allows for real-time interaction with targeted audiences. Broadcasters can send alerts to audience members, create contests and engage and retain listeners/viewers to develop loyalty. Advertisers can reach specific audiences closer to the point of purchase, conduct polls and receive feedback in real time to allow them react accordingly.
“SMSJOCK has been instrumental in allowing us to interact positively with our audience throughout all our day parts,” says Bob McNeill, Program Director, 101.9 The WOLF FM in California . “It's easy to use and we know what our listeners want almost immediately. It has really empowered our DJs.”
SMSJock feature set is easily managed from a Web-based dashboard to allow DJs to engage and monitor listeners and eliminate the overhead costs of production assistants. Further, SMSJock can be customized to meet individual station requirements.
SMSJock was developed by Feedtext, Inc and tested in the Philippines , considered the text messaging capital of the world, to bring the power of mobile marketing to businesses of all sizes. “One of the big myths about mobile marketing is that it's only for large companies with big marketing budgets,” says Vince T. Yamat, CEO of Feedtext. “But with SMSJock, any size business can create and launch a mobile marketing campaign in no time… and for free!”
This is welcome news for advertisers looking for ways to increase the effectiveness of their marketing investment. According to the CTIA Semi Annual Wireless Survey, SMS-based interactive campaigns experience response rates up to 70%. There is a viral component to these campaigns as well, with 23% of SMS campaign messages being forwarded. Further, Harris Interactive found in a March 2007 study that text messaging was the most popular form of mobile messaging with 56% of respondents preferring it over other forms (e.g., pictures, video, voice messages, pictures sent in email, et al.)
For more information about SMSJock, visit www.SMSJock.com . Those interested in being potential clients can contact Jinx Macabenta at FuelCels , +1. 650.580.1334; email jmacabenta [ a t ] fuelcels [ d o t ] com .
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