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NEW WEB-BASED TOOL ALLOWS
RADIO STATION/LISTENERS TO INTERACT BETTER USING TEXT MESSAGING
Date created: August 15, 2006
Feedtext Inc. has announced the availability of a new and innovative Web-based
technology called “SMSJock” (http://www.smsjock.com) that leverages on the power
of the mobile phone for a better interaction and communication between radio
station disc jockeys (DJs) and their listeners.
With SMSJock, there are no more busy lines, a common cause of irritation and
frustration among listeners who want to communicate with their favorite radio
station disc jockeys, whether to simply talk to them or request for their
most-wanted song or songs. For a small fee, listeners can now interact with
their radio station DJs practically worry-free.
SMSJock is a Web-based application tool that’s available for free to radio
stations, and gives them the ability to receive Short Message Systems (SMS)
messages or text messages from their listeners’ mobile phones. At the same time,
SMSJock also allows DJs to broadcast to their listeners’ phones like news, events,
promotions, and other activities via text messages, thereby facilitating an effective,
two-way communication between radio stations and listeners.
“Gone are the days when listeners get frustrated at the radio station disc jockeys
because they think their requests are being ignored or because the radio station has
poor phone lines or are swamped by numerous calls. With SMSJock now in play, this
ushers in a new era in radio station-listener interaction using innovative SMS technology
that makes everything run smoothly and efficiently, even despite lack of human
intervention,” explains Vince T. Yamat, of Feedtext Inc.
The technology is easy to use for DJs in terms of managing the thousands of messages
sent by listeners. This eliminates the need for production assistants, who, in the
traditional way, were given the menial but most of the time difficult task of receiving
and jotting down messages or answering phone calls from listeners. It also paves the
way for better radio station management in order to facilitate smoother radio programming
and operations.
Another beauty of SMSJock technology is that it can be fully customized to fit radio
stations’ specific needs, like when conducting polls and promo contests. And because
of its user-friendly, Web-based interface, it can let radio DJs know what their listeners
want and are thinking almost instantaneously.
Using SMSJock also entails less investment on the part of the radio station owner since
it only needs a computer and a reliable Internet connection for it to work.
With this new technology, SMSJock changes the traditional radio-listening landscape,
thereby paving the way for a more modern and at the same time intimate interaction
between radio stations and listeners.
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