Mobile marketers gave their own say on mobile marketing as a modern campaign avenue in reaching target and addressing the market’s need.

On the recently held Mobile Marketing Association’s Mobile Marketing Forum, representatives from advertising agencies, content providers, aggregators, carriers and other industries related to mobile marketing revealed interesting facts and figures on how they perceive today’s mobile marketing situation.

One interesting stat from the poll conducted by the attendees show that mobile marketing is still underdeveloped. According to the respondents, this is reason why advertisers are not using mobile marketing as tool in their campaigns.

Being the primary stakeholders, mobile marketing solution companies should address such concern. As mobile marketing continues to be the most promising tool in delivering information and advertisements, they should provide their clients with materials on how to successfully implement SMS marketing campaigns.

As for the clients of these mobile solution companies, they should have a concrete marketing campaign with an easy to understand call to action.

Tags: mobile marketing, Mobile Marketing Solution, SMS marketing campaign

This entry was posted on Tuesday, June 17th, 2008 at 3:36 am and is filed under mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.