With the blooming SMS mobile marketing industry, more businesses are starting to integrate texting in their promotion efforts. May it be on radio, print, and television, media resorts to SMS mobile marketing to reach out to listeners, readers, and audience.

Besides the campaign message and target, it is important to give emphasis on a brief, informative, and easy to understand call to action. The call to action will provide the texters with important details on how they can send instant message of shout outs to their favorite radio station, how readers can provide feedback to their favorite author, as well as to join participative-themed television programs.

There are three important factors to consider in conceptualizing an effective call to action.

First, know your market. If your market is “SMS literate”, then no need for long and detailed call to action. However, if your targets are first time texters, a simplified step by step guide for sending an SMS is necessary.

Second, have the proper venue to broadcast your call to action. It is very important to have the right spot where you can educate your audience on how they can participate on your campaign.

And third, the frequency on how many times you should mention the call to action on your campaign spot. The more often you mention it, the better.

Remember, no matter how big a mobile marketing campaign is, it will all be put into waste if there will be no proper information dissemination.

Tags: call to action, mobile marketing campaign, SMS, texting

This entry was posted on Tuesday, September 16th, 2008 at 4:34 am and is filed under mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.