Things are Just Getting Better for the Mobile Marketing Industry

With the increasing number of mobile marketing believers, there is no surprise why different businesses (of all sizes) are enjoying the idea of having SMS mobile marketing integrated in their promotion mix. And why not, when text platform advertising delivers accurate and simplified campaign message to well- targeted audience.

With big names from the food and beverage industry to popular automobiles, as well as from high earning clothing merchandise, mobile marketing has become part of their promotion and additional “come-on” feature to their market. Most commonly used form of SMS technology for profit-driven organizations are SMS Alerts, Message and Feedback, Mobile Coupons, Polls and Survey.

Other than income generating businesses, mobile marketing is also being utilized by tv, radio, and print for its interactive media programs. Also, growing non-profit organizations are using mobile marketing for their fund raising and information dissemination activities.

Besides being industry popular, texting or SMS has also become popular among the popular. Name it! From entertainment personalities, sports figures, to politicians, everybody is using and enjoying the benefits of mobile marketing.

Without a doubt, like it or not, deny it nor accept it, mobile marketing is here, for good.

Tags: mobile marketing, Print, radio, SMS mobile marketing, SMS technology, text platform, texting, TV
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Key Players of Mobile Marketing Campaigns

When we talk about the elements needed for a successful mobile marketing campaign, we are most likely referring to the following: strong selling proposition, specific message receiver, easy to understand call to action, and the actual mobile marketing execution. However, we are forgetting one important aspect in completing the campaign, the people who will implement the plan.

For big companies planning to launch a mobile marketing campaign, it is very important to educate middle management about the importance and impact of mobile marketing in their efforts.

Why the mid level? Simply because it is the most vital part of the organization. The people under this level are those who will lead the rest in the actual execution of the mobile marketing plan. Given the situation, top management should consider exposing them to mobile marketing campaigns and strategies before actually starting the promotions, especially if they are planning to invest big amount of money for the mobile marketing campaign.

But for companies who prefer to avoid all the dramas and stresses of preparing and delivering a campaign, there are mobile marketing companies offering free SMS solutions to answer a business’ various levels of needs in reaching out to tv, radio, print, and brand market. And most of these mobile marketing companies offer pre and post operation assistance to their clients.

Tags: Brand, free mobile marketing solution, mobile marketing, mobile marketing campaign, Print, radio, SMS Solution, TV
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Vigilant Mobile (SMS) Alerts

Italians prove that mobile marketing can be more than simply sending SMS feeds.

Venice gave mobile marketing a new face and purpose by launching the Venice SMS Flood Alerts. Locals subscribed to this mobile alert service receive important advisories regarding an upcoming water situation.

Such updates includes informing subscribers up to 36 hours before a flood hits their area, and notifying subscribers three to six hours before storms hit a particular location. The only requirement to receive these free and timely alerts is an “Italian mobile phone”.

At present, mobile marketing solutions are seen as tools for companies and organizations that want to reach out and stay connected with targets. The SMS Flood Alerts platform by Venice is a confirmation that SMS or mobile texting can be utilized by the government in protecting its citizens against natural calamities and disasters.

Tags: Brand, mobile alerts, Mobile Campaign, mobile marketing, Mobile Marketing Solution, Print, radio, SMS, TV
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Is Mobile Marketing In The Verge of Death?

A recent survey revealed interesting statistics about the current situation of US mobile users. The study showed that about 35 percent of US mobile users never (at all) use text messaging or even tried sending SMS. Interesting? It’s more of surprising.

If this is true, then providers of mobile marketing solutions should act on this right away. Providing an easy to understand call to action really spells a big difference. By simply educating mobile users with basic information about SMS or text messaging, it will make them feel more comfortable using SMS or text messaging platforms. As a result, it will make SMS or texting a part of their lifestyle.

On the other hand, one third of the US mobile users from the conducted survey tell us another story. About this percentage of cellular phone users considered themselves as heavy texters. And this is where most mobile marketing companies concentrate. Different interactive mobile marketing campaigns for industries like tv, radio, print, or brand, are being developed by SMS marketing organizations. This is to answer to the increasing demand in interactive mobile solutions.

Integrating mobile marketing campaigns in promotional efforts might be frightening at first. But once you understood your market, carefully formulated your strategies, and chose the right mobile marketing platform, then nothing can go wrong.

Tags: Brand, Mobile Campaign, mobile marketing, Mobile Marketing Solution, Print, radio, SMS, TV
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Adding Mobile Marketing To Achieve The Perfect Mix

More and more companies are beginning to acknowledge the advantages of mobile marketing in their promotions and advertising strategies. The recent announcement of the strategic alliance between SMSJock and FuelCels is one evident manifestation of mobile marketing’s demand in the PR, marketing and advertising world.

FuelCels being a full- service marketing company with clients like AT&T, MasterCard, Wells Fargo Bank, Nestle, Comcast, and Microsoft, partnered with SMSJock to answer its mobile marketing needs and requirements.

SMSJock, the mobile marketing arm of Feedtext Inc., was initially developed for interactive radio campaigns. But because of high participative campaign demands in the market, SMSJock was reinforced to give aid to other industries’ mobile marketing needs. Now, it facilitates interactive tv, interactive brand, and interactive print SMS marketing campaigns.

The mobile marketing solution of SMSJock is perfect for organizations of all sizes. Interested parties need to sign up (for free) and choose an SMS marketing solution.

Tags: Brand, Interactive campaign, mobile marketing, Print, radio, SMS, TV
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End the Busy Trunk Line Myth

For most big and SME companies, marketing and advertising covers most part of the annual budget. All established and emerging businesses’ promotion efforts main objective is to position themselves and maintain their niche in the industry. Among these massive campaign driven industries are radio, television, print, and brand.

Adapting to trends and technology, some agencies took a big leap and integrated mobile marketing campaigns in their operations. Let’s take for instance, radio stations.

In the US alone, there are over 13,500 registered radio stations. These radio stations reach 96% of people ages12 and above weekly, and listen to radio more than 3.2 hours everyday. With these statistics, radio is one perfect lead to use mobile marketing.

Radio stations in the US normally uses mobile marketing in getting listeners’ comments and feedback regarding a particular topic, to receive song requests and on-air greetings, and to run polls and contests. Who would not love this mobile technology?! By simply logging in to a panel, DJs can read everything what their audience wants to say, and send them alerts on what’s in and out of the music scene…that is… without the troubles of picking up the phone all the time. People who are tuned in also love using SMS because they don’t have to go through the busy hotlines. There are also other mobile marketing ideas being practiced by radio stations today. All you have to do is analyze what will work for you and adopt it.

This mobile marketing campaign is also suited for television, brand, and print media, also free of charge. All you have to do is sign up and supply the necessary information to create and activate your own mobile marketing drive.

Tags: Brand, Interactive Radio, Mobile Campaign, mobile marketing, Mobile Marketing Solution, Print, SMS, TV
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