Increase Readership Using SMS Mobile Marketing

Who said SMS mobile marketing is limited to radio and television? Think again. SMS mobile marketing is also (and very much) applicable to other media channels such as print.

Broadsheets, magazines and publishing companies should start considering SMS or text messages as part of its marketing efforts, such as in promoting upcoming issues, when launching new book series, as well as to get readers’ instant comments, feedbacks, and suggestions.

Integrating SMS mobile marketing in print media’s marketing campaigns will bring competitive advantage to the organization over its existing rivals. How?

• Sending SMS mobile alerts to loyal readers and customers about breaking news and announcements, as well as future events like book sales and new releases makes clients feel important and special
• Keeping readers involved in your publication makes them feel that you value their opinions. This can be done by asking their thoughts on certain topics and issues using instant SMS comments
• Making buyers and followers excited by running contests using trivia questions to test patrons’ knowledge about the publication.

These are just some suggestions, but with the company’s creativity and help of SMS mobile marketing companies providing free text solutions, your campaign of increasing readership statistics will boom within a reasonable period of time.

Tags: free text solutions, Print, radio, SMS campaign, SMS mobile marketing, Television, text message, texting
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SMS and Text Emotions

For all we know, before giving birth to the brilliant idea of SMS mobile marketing, which is the concept of using SMS or texting in any type of promotion campaign, SMS was already being utilized by tons of mobile subscribers in expressing their emotions with each other.

If you are a handy phone owner, you probably used your mobile phone to send text message to any of your family, friend, or colleague during the following special occasions, to wish them the best as they celebrate these particular events.

• Birthday
• Wedding
• Anniversary
• Christmas
• Thanksgiving
• New Year

At present, the term texting or SMS has gone a long way, thanks to mobile marketing. In fact, a Spanish mortuary thought of combining text, emotions, and mobile marketing, and came up with an SMS service to express sympathy and grief to families who lost their loved ones.

Definitely, SMS mobile marketing has gone a long way, which benefits man. It continues to be the fastest and most economical way of conveying a person’s feelings, as well as the most efficient and effective tool businesses and organizations can use for almost all types of campaigns.

Tags: mobile marketing, SMS, text message, texting
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Why Radio Stations Need SMS Mobile Marketing

SMS mobile marketing has become one of the most useful modern marketing tools of the media sectors, particularly the radio entertainment industry. Through SMS mobile marketing, radio stations were able to facilitate participative-themed on air programs, from the simplest message and requests to polls and contests.

If you’re one of the radio stations that are not yet convinced of how SMS mobile marketing can be an asset to your programs, here are some of the many advantages you are missing out.

First, SMS mobile marketing facilitates real time on-air interaction between DJs and listeners, resulting to an increase in listenership and loyalty. Through SMS’ instant messaging facilities, listeners can instantly send in requests, greetings, comments and feedback to their favorite radio jockey.

Second, texting allows radio stations to provide its audience with timely and relative news about their favorite artists, upcoming music events, as well as advertiser announcements.

Third, SMS mobile marketing gives instantaneous on-air traffic for advertisers, who looking for avenues for promotions, thus, resulting to more on-air sponsorships and endorsements for your radio station.

Finally, despite being in demand, there are some mobile marketing companies providing free SMS solutions to radio stations. Most of these companies only require radio stations to sign up to avail of their texting platforms.

In this fast phased entertainment industry, keeping up with the industry trend and technology is one of the keys to stay in the business. And now that SMS mobile marketing is the most recent (and seems like it is here to stay) fad, and you’re still hesitant of integrating mobile marketing in your on-air programs, it’s time to think again. You don’t want to be left out, right?

Tags: free SMS solution, mobile marketing, radio station, SMS, SMS mobile marketing, texting, texting platform
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Talk to the hands!

Gone are the days when the phrase “talk to the (my) hands” is just an expression, thanks to mobile phone and SMS.

According to survey, US mobile subscribers prefer using their mobile phones to send text messages, rather than making a phone call. So, literally, these handy phone users’ hands are doing all the talking for them.

Another study revealed that US mobile phone subscriber, from ages 13 and 29, send an average of twenty (20) SMS or text message a day. Another confirmation that the “youth” and the “tweens” market are continuously embracing SMS as part of their lifestyle.

The question here is, is too much texting helpful or harmful to us, especially to the young adult audience?

What can you say about students talking to their friends using text language? You think shortened words will not affect their writing skills and will benefit them in the future? Are they losing the idea of having intimate, personal, and actual conversation with their peers?

However, on a brighter side, SMS facilitates faster (and cheaper) communication, compared to snail mails and emails.

What’s your say on this?

Tags: mobile marketing, SMS, text message, texting
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Things are Just Getting Better for the Mobile Marketing Industry

With the increasing number of mobile marketing believers, there is no surprise why different businesses (of all sizes) are enjoying the idea of having SMS mobile marketing integrated in their promotion mix. And why not, when text platform advertising delivers accurate and simplified campaign message to well- targeted audience.

With big names from the food and beverage industry to popular automobiles, as well as from high earning clothing merchandise, mobile marketing has become part of their promotion and additional “come-on” feature to their market. Most commonly used form of SMS technology for profit-driven organizations are SMS Alerts, Message and Feedback, Mobile Coupons, Polls and Survey.

Other than income generating businesses, mobile marketing is also being utilized by tv, radio, and print for its interactive media programs. Also, growing non-profit organizations are using mobile marketing for their fund raising and information dissemination activities.

Besides being industry popular, texting or SMS has also become popular among the popular. Name it! From entertainment personalities, sports figures, to politicians, everybody is using and enjoying the benefits of mobile marketing.

Without a doubt, like it or not, deny it nor accept it, mobile marketing is here, for good.

Tags: mobile marketing, Print, radio, SMS mobile marketing, SMS technology, text platform, texting, TV
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The Secret Behind Successful SMS Mobile Marketing Campaigns

With the blooming SMS mobile marketing industry, more businesses are starting to integrate texting in their promotion efforts. May it be on radio, print, and television, media resorts to SMS mobile marketing to reach out to listeners, readers, and audience.

Besides the campaign message and target, it is important to give emphasis on a brief, informative, and easy to understand call to action. The call to action will provide the texters with important details on how they can send instant message of shout outs to their favorite radio station, how readers can provide feedback to their favorite author, as well as to join participative-themed television programs.

There are three important factors to consider in conceptualizing an effective call to action.

First, know your market. If your market is “SMS literate”, then no need for long and detailed call to action. However, if your targets are first time texters, a simplified step by step guide for sending an SMS is necessary.

Second, have the proper venue to broadcast your call to action. It is very important to have the right spot where you can educate your audience on how they can participate on your campaign.

And third, the frequency on how many times you should mention the call to action on your campaign spot. The more often you mention it, the better.

Remember, no matter how big a mobile marketing campaign is, it will all be put into waste if there will be no proper information dissemination.

Tags: call to action, mobile marketing campaign, SMS, texting
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Mobile Marketing Hits Mainstream

With tons of blogs, news feeds, conferences and webinars on mobile marketing, isn’t evident that mobile marketing already found its niche in the business and entertainment industry? Or you perceive all these attention as indicators that mobile marketing is still on its seed stage and waiting for the perfect era to establish itself as the alternative, better yet, the preferred marketing media?

As mobile phone companies continue to develop different cell phone models, the more mobile marketing is reinventing itself to adapt to these gadget’s advancements. Thus, giving birth to mobile marketing via Infrared, mobile marketing via Bluetooth, In- Game mobile marketing, mobile marketing via MMS, mobile marketing via mobile downloads and of course, the most common mobile marketing campaign, via SMS or texting.

With these variety of mobile marketing techniques, the subject of mobile marketing’s current state and what holds in the future lies on its two main stake holders- the businesses and organizations, and the market. With tons of mobile marketing firms offering their expertise, it’s up to these companies to be bold enough and integrate it in their existing mix. As for the buying and consuming public, they have the power to embrace or refuse whatever this new marketing and advertising technology will feed them.

Tags: mobile marketing, mobile marketing techniques, SMS campaigns, texting
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Living Under the Influence of Mobile Marketing

SMS mobile marketing continuously affects our lifestyle. Since becoming one of the most powerful tools intended for direct interaction with the market, more and more companies and organizations are integrating it in their existing mix.

Different mobile marketing campaigns are currently being used by artists and major record labels to influence music fanatics’ listening behavior. Sony BMG, EMI, and Universal Music Group are some of the major music labels who partnered with a mobile marketing firm or content providers to find its niche in the music and mobile market. Some artists launch SMS campaigns to keep followers aware of their tour dates, or simply to stay connected with them.

Mobile marketing also gives non-government and charitable institutions an alternative tool of sending and getting message of support to and from interested donors. Non-profit organizations may choose among different SMS platforms available to keep the donations coming in. This kind of SMS crusade is starting to create buzz in the entertainment business. In fact, there’s a lot of music personalities, like Ms. Keys, who supports SMS campaigns intended for good cause.

At present, the most influential mobile marketing tool is SMS or texting. So powerful that a USA Today published a crossword puzzle designed after mobile phone keypads.

Whether we accept it or not, we are all living under the influence of mobile marketing, changing the way we shop, listen, watch, and even the way we read.

Tags: content providers, mobile marketing, Ms. Keys, SMS, SMS campaigns, SMS mobile marketing, texting, USA Today
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SMS Mobile Marketing, Anyone?

SMS mobile marketing, more popularly known as texting, has become the most exploited mobile marketing tool in terms of its usage, purpose, and target.

For businesses, SMS mobile marketing is being utilized as campaign tools when launching a new product or service, as well as to intensify brand loyalty among existing customers. The most popular SMS promotions which brand, radio, television, and print use are SMS Alert and Instant Feedback Messaging.

SMS Alert is a subscription type of mobile campaign, which requires double opt-in. Meaning, a mobile subscriber who’s interested in getting the latest news and updates from a company must confirm his intention to be part of the alert subscription list, twice. Usually, an SMS Alert subscriber gets one SMS update a day. To stop receiving message alerts, subscribed parties must key-in a stop or cancel command. Businesses apply this SMS method to keep buyers updated on the latest product or service offerings.

On the other hand, Instant Feedback or Message is the simplest texting campaign, which is the reason why it is the most commonly used SMS platform.

This is when a client sends comment regarding a purchased product or give suggestions about the experienced level of customer service in an establishment. Companies use this promotional tool to directly interact with its customers, turning new consumers to repeat clients.

For income-generating organizations to be at par or to stay on top of the competition, they should go with the flow to where trend and technology will lead them. And that is SMS, the present and future of marketing and advertising.

Tags: Instant Feedback Messaging, mobile marketing tool, SMS Alert, SMS mobile marketing, SMS platform promotions, texting
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When Sending SMS Becomes Spammy…

SMS mobile marketing has become the preferred tool by businesses and organizations when they want to launch new promotional campaign for any of their products or services. Recognizing that the most accessible and personal way to reach target is through mobile phones, even non-profit organizations are considering texting as medium to call for more donations.

Since more and more institutions are engaging on SMS mobile marketing, mobile marketing experts are starting to find ways to avoid spammy text messages reaching mobile subscribers’ handy phones. Because unwanted text messages might ruin the entire industry.

The argument on SMS spamming is this: When do we consider SMS campaign a spam? Followed by more questions such as— “Who will determine if a text message campaign should not reach mobile subscribers?”, and “Is this move by the mobile marketing experts against the freedom of expression?”

From a mobile marketer’s point of view, both business establishments and mobile marketing companies should work together to take good care of this vast growing marketing phenomena. Mobile marketing benefits businesses since it allows them to directly interact with its target, as for mobile marketing companies, it allows them to fund future endeavors.

As for the argument on spammy SMS, as long as it’s not violating any of the standard rules and guidelines, as well as the campaign is not in conflict with the industry’s best practices and companies running the text promotion are engaging themselves in ethical and healthy competition, then there’s no reason to shut any SMS mobile marketing campaigns.

Tags: mobile marketing expert, SMS mobile marketing, SMS Mobile marketing campaign, spammy text message, text promotion, texting
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