Why Radio Stations Need SMS Mobile Marketing

SMS mobile marketing has become one of the most useful modern marketing tools of the media sectors, particularly the radio entertainment industry. Through SMS mobile marketing, radio stations were able to facilitate participative-themed on air programs, from the simplest message and requests to polls and contests.

If you’re one of the radio stations that are not yet convinced of how SMS mobile marketing can be an asset to your programs, here are some of the many advantages you are missing out.

First, SMS mobile marketing facilitates real time on-air interaction between DJs and listeners, resulting to an increase in listenership and loyalty. Through SMS’ instant messaging facilities, listeners can instantly send in requests, greetings, comments and feedback to their favorite radio jockey.

Second, texting allows radio stations to provide its audience with timely and relative news about their favorite artists, upcoming music events, as well as advertiser announcements.

Third, SMS mobile marketing gives instantaneous on-air traffic for advertisers, who looking for avenues for promotions, thus, resulting to more on-air sponsorships and endorsements for your radio station.

Finally, despite being in demand, there are some mobile marketing companies providing free SMS solutions to radio stations. Most of these companies only require radio stations to sign up to avail of their texting platforms.

In this fast phased entertainment industry, keeping up with the industry trend and technology is one of the keys to stay in the business. And now that SMS mobile marketing is the most recent (and seems like it is here to stay) fad, and you’re still hesitant of integrating mobile marketing in your on-air programs, it’s time to think again. You don’t want to be left out, right?

Tags: free SMS solution, mobile marketing, radio station, SMS, SMS mobile marketing, texting, texting platform
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Mobile Marketing… Creating a Mark

During the not-so-long ago days, we used “mobile marketing” to refer to any moving advertisement or billboard we see around the metro. But, with all the advancement in technology, marketing and handy phone experts gave a new meaning to “mobile marketing”, making it the new face of global promotions and advertising.

With the popularity of mobile phone usage particularly in North America, Europe, and Asia, experts came up with campaign techniques, using mobile phone as promotions gateway, SMS or texting as promotions tool, and mobile phone users as specific target campaign receiver.

Having global recognition for being one of the most effective endorsement instruments, mobile marketing is currently being used by different businesses, groups, and organizations as campaign platforms.

Besides using SMS mobile marketing in different income- generating promotions, text platforms are also being used by non-profit organizations in their crusade to collect donations and pledges, as well as to disseminate important news and information.

When launching an SMS mobile marketing campaign, there are certain factors to consider.

First, it is important to consider trends and current events. Taking advantage of the latest happenings can be one great contributing factor to the campaign’s success, since everybody is after fresh reports. One good example is the Olympics SMS campaign that brought significant Olympics highlights to sports fans.

Second, you should know your target. If you are trying to sell concert tickets, or gather a big crowd to attend a movie premier, mobile marketing might work for you since your target are GenY-ers, who are heavy cell phone users.

Third, have a good campaign objective and concrete message. A good example is the Obama mobile campaign, which aims to have all Obama supporters to go out, support, and vote Obama for President.

With mobile marketing’s involvement in different sectors’ promotion efforts, expect that SMS technology is here to stay.

Tags: mobile marketing, Obama mobile campaign, Olympics SMS campaign, SMS, texting platform
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