SMS mobile marketing has become the preferred tool by businesses and organizations when they want to launch new promotional campaign for any of their products or services. Recognizing that the most accessible and personal way to reach target is through mobile phones, even non-profit organizations are considering texting as medium to call for more donations.
Since more and more institutions are engaging on SMS mobile marketing, mobile marketing experts are starting to find ways to avoid spammy text messages reaching mobile subscribers’ handy phones. Because unwanted text messages might ruin the entire industry.
The argument on SMS spamming is this: When do we consider SMS campaign a spam? Followed by more questions such as— “Who will determine if a text message campaign should not reach mobile subscribers?”, and “Is this move by the mobile marketing experts against the freedom of expression?”
From a mobile marketer’s point of view, both business establishments and mobile marketing companies should work together to take good care of this vast growing marketing phenomena. Mobile marketing benefits businesses since it allows them to directly interact with its target, as for mobile marketing companies, it allows them to fund future endeavors.
As for the argument on spammy SMS, as long as it’s not violating any of the standard rules and guidelines, as well as the campaign is not in conflict with the industry’s best practices and companies running the text promotion are engaging themselves in ethical and healthy competition, then there’s no reason to shut any SMS mobile marketing campaigns.
Tags: mobile marketing expert, SMS mobile marketing, SMS Mobile marketing campaign, spammy text message, text promotion, texting
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