An International SMS Affair for A Cause

Nelson Mandela, the recipient of numerous prestigious awards and citations such as Nobel Peace Prize, Queen Elizabeth II Golden Jubilee Medal and the International Gandhi Peace Prize will celebrate his 90th birthday with a cause.

As part of Nelson Mandela’s July 18th celebration, all his charitable institutions all over the world unite to commence an international SMS “birthday” drive. The mobile marketing campaign will allow supporters of Time Magazine’s former “Person of the Year” to key-in their birthday wishes and messages to Mandela using SMS or text messaging.

The Mandela premium SMS campaign will run in over 20 countries including South Africa, Spain, Germany, U.K., and U.S. To facilitate this fundraising this SMS event, each participating country will have their respective short codes.

Once again, mobile marketing proved that it can also be an effective marketing tool for non-profitable organizations.

Nelson Mandela, then Pope Benedict XVI… who’s next to join the international SMS affair?

Tags: mobile marketing, mobile marketing campaign, Nelson Mandela, SMS alerts, text messaging
Posted in mobile marketing | No Comments »

2008 World “SMS” Youth Day

The 2008 World Youth Day celebration is an event to look forward to. Not just for the estimated 225,000 young delegates and Roman Catholic officials all gathered in Sydney, Australia, but for mobile marketing companies all over the world as well (particularly in the US).

For this year’s celebration, Pope Benedict XVI will be forwarding daily inspirational message in the form of SMS to all young Catholics participating on the six-day long celebration. This is one way for Catholic Church to reach more young members, who are heavy mobile users and texters.

This is definitely one brave move for Catholic Church to embrace technology and use it for one of their biggest celebrations. Talk about reading (and coping up) with the “Signs of Times”— mobile marketing technology that is.

Mobile marketers are expected to monitor the outcome of this SMS campaign since this is something new for the industry.

At present, mobile marketing campaign like what the 2008 World Youth Day will use is being utilized by companies as mobile or SMS alerts. Organizations and business establishments use SMS alerts to inform clients and consumers of their latest offerings such as sale and new product and service launch.

Tags: 2008 World Youth Day, mobile marketing, SMS alerts, text messaging
Posted in mobile marketing | No Comments »