Increase Readership Using SMS Mobile Marketing

Who said SMS mobile marketing is limited to radio and television? Think again. SMS mobile marketing is also (and very much) applicable to other media channels such as print.

Broadsheets, magazines and publishing companies should start considering SMS or text messages as part of its marketing efforts, such as in promoting upcoming issues, when launching new book series, as well as to get readers’ instant comments, feedbacks, and suggestions.

Integrating SMS mobile marketing in print media’s marketing campaigns will bring competitive advantage to the organization over its existing rivals. How?

• Sending SMS mobile alerts to loyal readers and customers about breaking news and announcements, as well as future events like book sales and new releases makes clients feel important and special
• Keeping readers involved in your publication makes them feel that you value their opinions. This can be done by asking their thoughts on certain topics and issues using instant SMS comments
• Making buyers and followers excited by running contests using trivia questions to test patrons’ knowledge about the publication.

These are just some suggestions, but with the company’s creativity and help of SMS mobile marketing companies providing free text solutions, your campaign of increasing readership statistics will boom within a reasonable period of time.

Tags: free text solutions, Print, radio, SMS campaign, SMS mobile marketing, Television, text message, texting
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SMS and Text Emotions

For all we know, before giving birth to the brilliant idea of SMS mobile marketing, which is the concept of using SMS or texting in any type of promotion campaign, SMS was already being utilized by tons of mobile subscribers in expressing their emotions with each other.

If you are a handy phone owner, you probably used your mobile phone to send text message to any of your family, friend, or colleague during the following special occasions, to wish them the best as they celebrate these particular events.

• Birthday
• Wedding
• Anniversary
• Christmas
• Thanksgiving
• New Year

At present, the term texting or SMS has gone a long way, thanks to mobile marketing. In fact, a Spanish mortuary thought of combining text, emotions, and mobile marketing, and came up with an SMS service to express sympathy and grief to families who lost their loved ones.

Definitely, SMS mobile marketing has gone a long way, which benefits man. It continues to be the fastest and most economical way of conveying a person’s feelings, as well as the most efficient and effective tool businesses and organizations can use for almost all types of campaigns.

Tags: mobile marketing, SMS, text message, texting
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Talk to the hands!

Gone are the days when the phrase “talk to the (my) hands” is just an expression, thanks to mobile phone and SMS.

According to survey, US mobile subscribers prefer using their mobile phones to send text messages, rather than making a phone call. So, literally, these handy phone users’ hands are doing all the talking for them.

Another study revealed that US mobile phone subscriber, from ages 13 and 29, send an average of twenty (20) SMS or text message a day. Another confirmation that the “youth” and the “tweens” market are continuously embracing SMS as part of their lifestyle.

The question here is, is too much texting helpful or harmful to us, especially to the young adult audience?

What can you say about students talking to their friends using text language? You think shortened words will not affect their writing skills and will benefit them in the future? Are they losing the idea of having intimate, personal, and actual conversation with their peers?

However, on a brighter side, SMS facilitates faster (and cheaper) communication, compared to snail mails and emails.

What’s your say on this?

Tags: mobile marketing, SMS, text message, texting
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A Good SMS Aftermath

The devastating earthquake which recently hit China caught both locals and visitors off guard, resulting to high statistics of casualties and destroyed properties. It was said to be the worst earthquake disaster that beat the country in three decades.

Besides radio and television, SMS and blogs played significant roles after this terrible tragedy. These non-traditional communication channels, particularly SMS, became the immediate source of news for local residents. It helped citizens look for missing relatives, as well as for government officials to monitor the condition of its territory. Furthermore, SMS became an instrument for pleas and donations for people in need as well as for those who are willing to help. Despite the depressing condition, local Chinese officials warned citizens about the bogus SMS circulating within the country asking for contributions.

About 3 years ago, SMS also became an instrument for Americans to generate funds for victims of hurricane Katrina. US- based carriers unite and encouraged subscribers to give donations from $1.99 to as much as $5.

Despite the trauma caused by these catastrophic incidents, it proves how effective SMS or text messaging as avenue of sending important and urgent information, as well as support and donations.

Tags: China, hurrican Katrina, mobile marketing, radio, SMS, Television, text message
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