SinceMobile Marketing is the youngest among the media channels, marketers are still cautious in using mobile marketing as an advertising medium. Guidelines and metrics are being set to provide consumers protection and for Industry players to strictly comply to.Although there are organizations that look after the regulation of mobile marketing activities, ie Mobile Marketing Association (MMA), the industry has yet to gain the trust of consumers above everything else. In this day and age, technology is easier to access, inexperienced sales people are using it in invasive ways to sell their products and services - think spam e-mails, you didn’t request for it, yet they keep sending you information you don’t need. Mobile devices are considered to be very personal trusted device that, nowadays, we can’t do without. Text messages can sometimes be intrusive, and people do not welcome unsolicited messages sent to their handsets.
As marketers, we already have an idea why people are becoming more and skeptic about using mobile marketing, its time for us to turn this around and make consumers realize that engaging in Mobile Advertising can be of value to them. The consumers are the most valuable segment of the whole Mobile Marketing ecosystem, its high time that we focus on efforts on how we’ll earn consumer trust.
Providing sufficient information that allows consumers to make an informed decision on whether to receive a marketing programme is the first step on the road towards consumer trust.
Respecting the consumer’s preferences and privacy is also key. Giving them the control to Opt in and Opt out of any campaign.
Marketers must also always ensure that the information being provided to the consumer is always relevant to the recipient.
She also stressed that planning and execution of mobile marketing campaignsis also a key indicator of consumer experience. In compliance to the ideology of the Opt in rule, marketers should only send messages to those who opted in and marketers should closely monitor the number of times they will have contact with the consumer who opted in for each program.
Having the right information will equip marketers to plan and implement well targeted campaigns. Ultimately, the goal here is for consumers to have a positive experience. If this is achieved, consumers will then have a positive reception towards mobile marketing, leading to acceptance and continuous use of different mobile marketing services.
Who said SMS mobile marketing is limited to radio and television? Think again. SMS mobile marketing is also (and very much) applicable to other media channels such as print.
Broadsheets, magazines and publishing companies should start considering SMS or text messages as part of its marketing efforts, such as in promoting upcoming issues, when launching new book series, as well as to get readers’ instant comments,feedbacks, and suggestions.
Integrating SMS mobile marketing in print media’s marketing campaigns will bring competitive advantage to the organization over its existing rivals. How?
Sending SMS mobile alerts to loyal readers and customers about breaking news and announcements, as well as future events like book sales and new releases makes clients feel important and special
Keeping readers involved in your publication makes them feel that you value their opinions. This can be done by asking their thoughts on certain topics and issues using instant SMS comments
Making buyers and followers excited by running contests using trivia questions to test patrons’ knowledge about the publication.
These are just some suggestions, but with the company’s creativity and help of SMS mobile marketing companies providing free text solutions, your campaign of increasing readership statistics will boom within a reasonable period of time.
The devastating earthquake which recently hit China caught both locals and visitors off guard, resulting to high statistics of casualties and destroyed properties. It was said to be the worst earthquake disaster that beat the country in three decades.
Besides radio and television, SMS and blogs played significant roles after this terrible tragedy. These non-traditional communication channels, particularly SMS, became the immediate source of news for local residents. It helped citizens look for missing relatives, as well as for government officials to monitor the condition of its territory. Furthermore, SMS became an instrument for pleas and donations for people in need as well as for those who are willing to help. Despite the depressing condition, local Chinese officials warned citizens about the bogus SMS circulating within the country asking for contributions.
About 3 years ago, SMS also became an instrument for Americans to generate funds for victims of hurricane Katrina. US- based carriers unite and encouraged subscribers to give donations from $1.99 to as much as $5.
Despite the trauma caused by these catastrophic incidents, it proves how effective SMS or text messaging as avenue of sending important and urgent information, as well as support and donations.
