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Archive for March, 2008

Interactive TV formats are no surprise anymore…

Friday, March 21st, 2008

Nowadays, it seems like everybody wants to be mobilized. From the traditional advertising and distribution strategies, everyone is venturing into mobile marketing as “the” alternative channel. Music artists and producers are going digital and mobile marketing for circulation, radio stations integrate SMS to interact with listeners as well as run contests, and now, television seems to be following their footsteps…and it’s not surprising at all! KTSF Channel 26, also know as “The Face of The Bay Area”, is an Asian American network which lately integrated SMS or text messaging allowing the viewing audience to participate in the recently held 2008 Taiwan Presidential Election Special. The Ying Jeo Ma and Frank Hsieh Presidential Debate held last March 17 was covered by KTSF. Viewers tuning-in to the program were given an option to participate in the debate by sending in their comments and reactions via SMS. The text messages they sent were flashed on the lower 1/3 of the TV screen. The mobile marketing for television feature used in the program was powered by SMSJock.
This kind of interactive television format will be next big thing in the industry since it benefits both parties. Active viewers can impart their opinion regarding a particular topic or issue in real time, more efficient than sending an email. As for the tv programs looking for interaction, traffic generated from interactive tv can attract more advertisers as text message volumes can be seen through. More audience means more advertisers, and when there is good advertisement statistics…more revenue.

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Posted in Television | No Comments »

SMSJock is a DiscJocks new BFF!

Friday, November 9th, 2007

Feedtext originally developed SMSJock application for radio use. It’s a Disc Jock’s reliable companion in engaging its listeners and communicating with them instantaneously.

Being a music lover and an avid listener myself, I find this application very useful and accessible especially for people who are always on the go.

Back in the 90’s, I used to join radio contests during summer breaks. In as much as, shout outs, requests and greetings being part of my everyday routine.

Unfortunately, the only way to get to them is by using a regular phone, an insurmountable challenge to get through the busy lines and talk to someone from the radio station. Been there, done that, haven’t you? Yeah… those were the days.

Fast forward to today…. SMSJock for Radio means a huge improvement for DJ interaction and an amazing tool for them to reach the listeners thru SMS. It’s accessible even when they’re mobile.

Radio stations can neatly organize incoming messages as they are conveniently archived and stored.

How about the SMSJock widget, an added feature for displaying messages by listeners on their websites.

As for listeners, say buh-bye to congested lines and delayed requests. They can be assured that messages will be received by the radio station instantly.

Studies show that radio stations using mobile marketing apps such as SMSJock are most likely to have a higher share in audience reach as compared to others due to interactivity and accessibility, today and the years ahead. Something the sponsors will greatly appreciate.

Why not try SMSJock? Think of how much it could change the way you do business right now.

Go ahead and see for yourself.

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Posted in Interactive Radio | 1 Comment »

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