Mobile Marketing- a Marketing Solution for Businesses of All Sizes in times of The Economic Crisis

1. Convenient and Cost effective- a very timely marketing solution for businesses of all sizes, SMS advertising lets you promote your brand even if you have a small marketing budget, perfect for small and mid-sized business
2. Establish interaction and develop a one on one relationship with consumers that establishes consumer trust and loyalty
3. Permission based -  Ability of consumer to opt in and opt out
4. Increase number of consumers realizing the value of Mobile Marketing during hard times , eg. Mobile Coupons
5. Can easily reach target audience anywhere anytime
6. Can easily be integrated to any existing marketing efforts, add SMS Marketing in your media mix and maximize the results
7. Turnkey solution in creating campaigns. Deploy SMS campaigns with ease.
8. Viral marketing, a plus to your business since most phones are capable of forwarding messages, it is most likely that your messages will be passed on to your clients’ contacts.
9. Track results of your campaign in real time, know which campaigns are successful . Learn from the unsuccessful ones
10. Enables you to run multiple text messaging campaigns at the same time
11. Be in control in creating, launching and managing your own campaigns, it is simple and easy to deploy, it doesn’t require any technical know how.

Mobile marketing is an innovative new dimension in the marketing mix. SMEs are catching up and are now heading towards the same direction as the big companies when it comes to promoting their business. Now with the financial conditions, large companies and SMEs share basic and equal opportunities in using SMS Marketing as an economical promotional medium to still carry out their advertising efforts despite budget cut-offs.

With all the promotional tools provided, Its up to the marketers to decide on how they will translate existing marketing plans into mobile campaigns. There are bunch of platforms, standard programs for different types of SMS promotion, you just have to look around, study your options and choose which works best for you.

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Mobile Marketing’s Big NO NO

As mentioned in my previous post, an effective call to action is an important element to a successful mobile marketing campaign. In fact, it’s the make or break factor of any SMS promotional effort.

Most companies using mobile marketing in their advertisement drive, exert too much effort on logistics, target statistics, budget, and the likes. But they are missing the most important part of mobile marketing, formulating an effective and easy to understand call to action. You don’t want to repeat the mistake of one Vodafone mobile marketing advertisement, right? Well, I hope you will not.

For a successful campaign, may it be mobile marketing for radio, print, tv, or brand, to establish interaction with your target, be sure to guide your audience on where to go and what to do next. If you want the recipients of your SMS to go to your company website or to visit a particular link, be sure to include the URL in the message. Again, don’t assume that the market already knows what you want them to do and where you want them to go, don’t scare them off.

For the complete mobile marketing campaign guidelines, you may visit the MMA website, or you may sign up for free mobile marketing solutions.

Tags: interactive brand, interactive print, Interactive Radio, interactive tv, Mobile advertisement, mobile marketing, SMS marketing
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