Who said SMS mobile marketing is limited to radio and television? Think again. SMS mobile marketing is also (and very much) applicable to other media channels such as print.
Broadsheets, magazines and publishing companies should start considering SMS or text messages as part of its marketing efforts, such as in promoting upcoming issues, when launching new book series, as well as to get readers’ instant comments, feedbacks, and suggestions.
Integrating SMS mobile marketing in print media’s marketing campaigns will bring competitive advantage to the organization over its existing rivals. How?
- Sending SMS mobile alerts to loyal readers and customers about breaking news and announcements, as well as future events like book sales and new releases makes clients feel important and special
- Keeping readers involved in your publication makes them feel that you value their opinions. This can be done by asking their thoughts on certain topics and issues using instant SMS comments
- Making buyers and followers excited by running contests using trivia questions to test patrons’ knowledge about the publication.
These are just some suggestions, but with the company’s creativity and help of SMS mobile marketing companies providing free text solutions, your campaign of increasing readership statistics will boom within a reasonable period of time.
Tags: free text solutions, Print, radio, SMS campaign, SMS mobile marketing, Television, text message, texting
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