SMS Mobile Marketing as the Market Influencer

There are tons of factors that influence the market on which product to buy, and whose service to patronize. Among the common reasons are cost, the customers’ needs and preference, service policy offerings, after sales benefits and other add-on features. However, with vast technological advancements, new influencers have added to clients’ list of buying behavior manipulators. One of those persuading aspects is mobile marketing.

By integrating mobile marketing in their current promotions mix, companies are aiming for a higher conversion rate, leading to more revenue generated from sales.

Mobile marketing comes in different forms, with SMS mobile marketing as the most widely used tool in the advertising industry nowadays.

SMS mobile marketing is being utilized by different organizations to promote, launch, and sustain brand loyalty among customers. There are specific SMS or text platforms that suites to what businesses and companies require. The most common of which are:

• Feedback Messaging. It is the simplest, yet the most common SMS campaign being used particularly by radio, tv, and print media, as well as brands to get instant comments and suggestions.

• Polls/Surveys. This platform intensifies the market’s involvement with a particular product or service by getting their pulse on experiences using or consuming a specific service or product. The information gathered from this campaign is relevant to the research and development to provide better offerings.

• Contests. This solution intensifies clients’ knowledge about product or service. It also calls for active participation, resulting to stronger brand recall. Not to mention, an additional marketing come-on to stakeholders, anticipating for the prize.

• Discount Coupons. It encourages buyers and patrons to maximize their purchasing powers. This SMS solution persuades the market to spend their money, purchase an item, and try new offerings.

• SMS Alerts. It keeps targets updated of the latest and upcoming goods, services, and events, such as sale, product launch, and free samplings.

Among the proposed key SMS solutions, Discount Coupons and SMS Alerts directly influence the consuming publics’ buying power. In fact, a survey revealed that about 37% of the respondents said that they are willing to take action to advertising-based SMS campaigns if there’s an incentive waiting for them, such as coupons. However, with the warm acceptance of the market, expect the 37% to boom in years to come.

Tags: contest, feedback, mobile marketing, polls, sicount coupons, SMS alerts, SMS mobile marketing, SMS solutions, survey
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SMS Mobile Marketing says “Your pizza has been sent!”

Companies, through the help of mobile marketing experts, are starting to integrate SMS or texting in their organizations as add-on service to customers. These businesses are starting to acknowledge the importance of interacting with clients to create and maintain brand trust and loyalty.

A worldwide company by the name of DHL, recently added SMS mobile marketing in its services. DHL clients will be informed via SMS if their document or package was delivered safely to the right recipient. Now clients won’t be left wondering (or worrying) anymore during the delivery period.

Come to think of it, DHL’s new SMS campaign is also applicable to other service-oriented industries such as the Flower and Gift Shop business and for the Food and Beverage companies.

Wouldn’t it be a better place if you’re tummies won’t be left rumbling and wondering what time are you going to get your pizza, or if the delivery guy is already on the road with your pizza? After all, a pizza should just be a text away.

Tags: DHL, mobile marketing, mobile marketing campaign, SMS, SMS alerts, text
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An International SMS Affair for A Cause

Nelson Mandela, the recipient of numerous prestigious awards and citations such as Nobel Peace Prize, Queen Elizabeth II Golden Jubilee Medal and the International Gandhi Peace Prize will celebrate his 90th birthday with a cause.

As part of Nelson Mandela’s July 18th celebration, all his charitable institutions all over the world unite to commence an international SMS “birthday” drive. The mobile marketing campaign will allow supporters of Time Magazine’s former “Person of the Year” to key-in their birthday wishes and messages to Mandela using SMS or text messaging.

The Mandela premium SMS campaign will run in over 20 countries including South Africa, Spain, Germany, U.K., and U.S. To facilitate this fundraising this SMS event, each participating country will have their respective short codes.

Once again, mobile marketing proved that it can also be an effective marketing tool for non-profitable organizations.

Nelson Mandela, then Pope Benedict XVI… who’s next to join the international SMS affair?

Tags: mobile marketing, mobile marketing campaign, Nelson Mandela, SMS alerts, text messaging
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2008 World “SMS” Youth Day

The 2008 World Youth Day celebration is an event to look forward to. Not just for the estimated 225,000 young delegates and Roman Catholic officials all gathered in Sydney, Australia, but for mobile marketing companies all over the world as well (particularly in the US).

For this year’s celebration, Pope Benedict XVI will be forwarding daily inspirational message in the form of SMS to all young Catholics participating on the six-day long celebration. This is one way for Catholic Church to reach more young members, who are heavy mobile users and texters.

This is definitely one brave move for Catholic Church to embrace technology and use it for one of their biggest celebrations. Talk about reading (and coping up) with the “Signs of Times”— mobile marketing technology that is.

Mobile marketers are expected to monitor the outcome of this SMS campaign since this is something new for the industry.

At present, mobile marketing campaign like what the 2008 World Youth Day will use is being utilized by companies as mobile or SMS alerts. Organizations and business establishments use SMS alerts to inform clients and consumers of their latest offerings such as sale and new product and service launch.

Tags: 2008 World Youth Day, mobile marketing, SMS alerts, text messaging
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