Nelson Mandela, the recipient of numerous prestigious awards and citations such as Nobel Peace Prize, Queen Elizabeth II Golden Jubilee Medal and the International Gandhi Peace Prize will celebrate his 90th birthday with a cause.
As part of Nelson Mandela’s July 18th celebration, all his charitable institutions all over the world unite to commence an international SMS “birthday” drive. The mobile marketing campaign will allow supporters of Time Magazine’s former “Person of the Year” to key-in their birthday wishes and messages to Mandela using SMS or text messaging.
The Mandela premium SMS campaign will run in over 20 countries including South Africa, Spain, Germany, U.K., and U.S. To facilitate this fundraising this SMS event, each participating country will have their respective short codes.
Once again, mobile marketing proved that it can also be an effective marketing tool for non-profitable organizations.
Nelson Mandela, then Pope Benedict XVI… who’s next to join the international SMS affair?
Tags: mobile marketing, mobile marketing campaign, Nelson Mandela, SMS alerts, text messaging
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