If you like reading mobile marketing news and blog, you may notice a trend of artists, celebrities, and famous personalities using mobile phones to reach out to fans and supporters, or cell phone companies (as well as other businesses) having popular public icons on their campaigns, hoping to attract more customers.
Recently, a mobile company included singers Wyclef and Fergie for its recent campaign, hoping to get more participants and buyers. As for other handy phone manufacturers, they invite celebrities when launching new products in the market.
On the other hand, big personalities such as US Presidential candidate Obama, uses mobile phone to interact with supporters for his political campaign. Same with tons of singers, bands, actors and actresses who had their works uploaded as mobile ringtones and mobile wallpapers.
With all these marketing partnerships and endorsements, both parties should always bear in mind that their audience is intelligent enough to distinguish a well-planned campaign from a lousy propaganda. And what does these spectators are looking for? Simple but useful mobile campaigns that will make their lives easier.
Tags: Fergie, mobile campaigns, mobile phone, Obama, Wyclef
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