Mobile marketing continues to become the most preferred marketing and advertising tool for most companies today. More and more businesses are acknowledging the effectivity and efficiency of SMS as the alternative, if not, their preferred new promotional medium instead of the conventional avenues, mainly because of the stiff advertising competition.
More advanced companies are taking advantage of new marketing tools in their promotional efforts because they know that it will let them tap more and well-targeted consumers. Also, because they are aware that conservative companies, which is still big in number, are still hesitant in adopting mobile marketing as part of their campaign efforts.
These conventional companies should start doing their research to know what the advantages they are missing. In fact, an online survey conducted with 800 mobile phone users as respondents revealed relevant figures that might serve as wake up call for businesses to integrate SMS mobile marketing in their marketing mix. It shows that 24 percent of the respondents actually took advantage of mobile offers.
If you’re one of the “not really into changes” companies who are still iffy why you should consider SMS as your campaign medium, here are some of the many reasons why you should:
- It’s a paperless campaign, You’re helping the environment by sparing thousands of trees for paper coupons, perfect for corporate social responsibility campaigns.
- Well- targeted audience. When you push a single SMS mobile alert to target, the receiver of your information are the actual recipients you want.
- Hassle-free because there are tons of mobile marketing companies that are willing to provide their expertise, and some even offer it for free.
- SMS mobile marketing is a good viral marketing tool. You can always forward text messages to other mobile users.
- It’s portable. Your market’s mobile phones are your movable advertisement wall.
There’s nothing wrong with traditional marketing, but if you want to be ahead or at par with your competition, it would be better to embrace new technology and go where the market is leading.
Tags: free mobile marketing campaign, mobile marketing, mobile marketing platform, SMS, texting, viral marketing tool
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