The Secret Behind Successful SMS Mobile Marketing Campaigns

With the blooming SMS mobile marketing industry, more businesses are starting to integrate texting in their promotion efforts. May it be on radio, print, and television, media resorts to SMS mobile marketing to reach out to listeners, readers, and audience.

Besides the campaign message and target, it is important to give emphasis on a brief, informative, and easy to understand call to action. The call to action will provide the texters with important details on how they can send instant message of shout outs to their favorite radio station, how readers can provide feedback to their favorite author, as well as to join participative-themed television programs.

There are three important factors to consider in conceptualizing an effective call to action.

First, know your market. If your market is “SMS literate”, then no need for long and detailed call to action. However, if your targets are first time texters, a simplified step by step guide for sending an SMS is necessary.

Second, have the proper venue to broadcast your call to action. It is very important to have the right spot where you can educate your audience on how they can participate on your campaign.

And third, the frequency on how many times you should mention the call to action on your campaign spot. The more often you mention it, the better.

Remember, no matter how big a mobile marketing campaign is, it will all be put into waste if there will be no proper information dissemination.

Tags: call to action, mobile marketing campaign, SMS, texting
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SMS Mobile Marketing says “Your pizza has been sent!”

Companies, through the help of mobile marketing experts, are starting to integrate SMS or texting in their organizations as add-on service to customers. These businesses are starting to acknowledge the importance of interacting with clients to create and maintain brand trust and loyalty.

A worldwide company by the name of DHL, recently added SMS mobile marketing in its services. DHL clients will be informed via SMS if their document or package was delivered safely to the right recipient. Now clients won’t be left wondering (or worrying) anymore during the delivery period.

Come to think of it, DHL’s new SMS campaign is also applicable to other service-oriented industries such as the Flower and Gift Shop business and for the Food and Beverage companies.

Wouldn’t it be a better place if you’re tummies won’t be left rumbling and wondering what time are you going to get your pizza, or if the delivery guy is already on the road with your pizza? After all, a pizza should just be a text away.

Tags: DHL, mobile marketing, mobile marketing campaign, SMS, SMS alerts, text
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Mobile Marketing For Your Brand Loyalty Needs

With lots of players in the industry, companies are battling each other out to get the most percentage of their market’s loyalty, as well as turn first time clients to repeat customers. As a result, most big businesses opted for mobile marketing to keep patrons away from competitors.

Recently, big multinational companies such as Estee Lauder and IKEA chose mobile marketing to keep frequent buyers coming back in their stores and purchase more of their products. Both company’s mobile marketing campaign aims to intensify brand loyalty among shoppers through mobile alerts and mobile coupons.

It’s one smart move for these popular brands to launch their respective SMS campaign. Embracing marketing trends will keep them ahead among rivals. At the same time, they are aiming at a well- targeted segment of the market- the mobile subscribers who are at the same time, their regular customers.

Tags: Estee Lauder, IKEA, mobile alerts, mobile marketing, mobile marketing campaign, SMS campaign
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Key Players of Mobile Marketing Campaigns

When we talk about the elements needed for a successful mobile marketing campaign, we are most likely referring to the following: strong selling proposition, specific message receiver, easy to understand call to action, and the actual mobile marketing execution. However, we are forgetting one important aspect in completing the campaign, the people who will implement the plan.

For big companies planning to launch a mobile marketing campaign, it is very important to educate middle management about the importance and impact of mobile marketing in their efforts.

Why the mid level? Simply because it is the most vital part of the organization. The people under this level are those who will lead the rest in the actual execution of the mobile marketing plan. Given the situation, top management should consider exposing them to mobile marketing campaigns and strategies before actually starting the promotions, especially if they are planning to invest big amount of money for the mobile marketing campaign.

But for companies who prefer to avoid all the dramas and stresses of preparing and delivering a campaign, there are mobile marketing companies offering free SMS solutions to answer a business’ various levels of needs in reaching out to tv, radio, print, and brand market. And most of these mobile marketing companies offer pre and post operation assistance to their clients.

Tags: Brand, free mobile marketing solution, mobile marketing, mobile marketing campaign, Print, radio, SMS Solution, TV
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An International SMS Affair for A Cause

Nelson Mandela, the recipient of numerous prestigious awards and citations such as Nobel Peace Prize, Queen Elizabeth II Golden Jubilee Medal and the International Gandhi Peace Prize will celebrate his 90th birthday with a cause.

As part of Nelson Mandela’s July 18th celebration, all his charitable institutions all over the world unite to commence an international SMS “birthday” drive. The mobile marketing campaign will allow supporters of Time Magazine’s former “Person of the Year” to key-in their birthday wishes and messages to Mandela using SMS or text messaging.

The Mandela premium SMS campaign will run in over 20 countries including South Africa, Spain, Germany, U.K., and U.S. To facilitate this fundraising this SMS event, each participating country will have their respective short codes.

Once again, mobile marketing proved that it can also be an effective marketing tool for non-profitable organizations.

Nelson Mandela, then Pope Benedict XVI… who’s next to join the international SMS affair?

Tags: mobile marketing, mobile marketing campaign, Nelson Mandela, SMS alerts, text messaging
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