Big Names Chose Mobile Marketing

Mobile marketing continue to make buzz for gigantic products from different industries. Adding up to the long list of famous brands is Puma.

Puma launched its nationwide mobile marketing campaign for the Euro 2008. The mobile marketing campaign which involves teleconference, mobile alerts, mobile ringtones, and mobile discount vouchers, intends to connect football fans from 13 countries. This is one great move for Puma, as it covers pre and post event marketing campaign making mobile subscribers and football fans as its target.

Other big names that have used mobile marketing in their marketing efforts include New Line Cinema’s “Snakes On a Plane”, NBC’s “Deal Or No Deal”, Dove’s Campaign For Real Beauty and Nike ID.

To repeat the success of these mobile campaigns, it is important to know your target, have a concrete campaign message, make sure that the execution is relevant to your targets’ behavior and lifestyle, and conceptualize an easy-to- understand call to action to generate positive campaign result.

Tags: Brand, mobile alerts, Mobile Campaign, mobile marketing, SMS
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Vigilant Mobile (SMS) Alerts

Italians prove that mobile marketing can be more than simply sending SMS feeds.

Venice gave mobile marketing a new face and purpose by launching the Venice SMS Flood Alerts. Locals subscribed to this mobile alert service receive important advisories regarding an upcoming water situation.

Such updates includes informing subscribers up to 36 hours before a flood hits their area, and notifying subscribers three to six hours before storms hit a particular location. The only requirement to receive these free and timely alerts is an “Italian mobile phone”.

At present, mobile marketing solutions are seen as tools for companies and organizations that want to reach out and stay connected with targets. The SMS Flood Alerts platform by Venice is a confirmation that SMS or mobile texting can be utilized by the government in protecting its citizens against natural calamities and disasters.

Tags: Brand, mobile alerts, Mobile Campaign, mobile marketing, Mobile Marketing Solution, Print, radio, SMS, TV
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Is Mobile Marketing In The Verge of Death?

A recent survey revealed interesting statistics about the current situation of US mobile users. The study showed that about 35 percent of US mobile users never (at all) use text messaging or even tried sending SMS. Interesting? It’s more of surprising.

If this is true, then providers of mobile marketing solutions should act on this right away. Providing an easy to understand call to action really spells a big difference. By simply educating mobile users with basic information about SMS or text messaging, it will make them feel more comfortable using SMS or text messaging platforms. As a result, it will make SMS or texting a part of their lifestyle.

On the other hand, one third of the US mobile users from the conducted survey tell us another story. About this percentage of cellular phone users considered themselves as heavy texters. And this is where most mobile marketing companies concentrate. Different interactive mobile marketing campaigns for industries like tv, radio, print, or brand, are being developed by SMS marketing organizations. This is to answer to the increasing demand in interactive mobile solutions.

Integrating mobile marketing campaigns in promotional efforts might be frightening at first. But once you understood your market, carefully formulated your strategies, and chose the right mobile marketing platform, then nothing can go wrong.

Tags: Brand, Mobile Campaign, mobile marketing, Mobile Marketing Solution, Print, radio, SMS, TV
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End the Busy Trunk Line Myth

For most big and SME companies, marketing and advertising covers most part of the annual budget. All established and emerging businesses’ promotion efforts main objective is to position themselves and maintain their niche in the industry. Among these massive campaign driven industries are radio, television, print, and brand.

Adapting to trends and technology, some agencies took a big leap and integrated mobile marketing campaigns in their operations. Let’s take for instance, radio stations.

In the US alone, there are over 13,500 registered radio stations. These radio stations reach 96% of people ages12 and above weekly, and listen to radio more than 3.2 hours everyday. With these statistics, radio is one perfect lead to use mobile marketing.

Radio stations in the US normally uses mobile marketing in getting listeners’ comments and feedback regarding a particular topic, to receive song requests and on-air greetings, and to run polls and contests. Who would not love this mobile technology?! By simply logging in to a panel, DJs can read everything what their audience wants to say, and send them alerts on what’s in and out of the music scene…that is… without the troubles of picking up the phone all the time. People who are tuned in also love using SMS because they don’t have to go through the busy hotlines. There are also other mobile marketing ideas being practiced by radio stations today. All you have to do is analyze what will work for you and adopt it.

This mobile marketing campaign is also suited for television, brand, and print media, also free of charge. All you have to do is sign up and supply the necessary information to create and activate your own mobile marketing drive.

Tags: Brand, Interactive Radio, Mobile Campaign, mobile marketing, Mobile Marketing Solution, Print, SMS, TV
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