Mobile Marketing For Your Brand Loyalty Needs

With lots of players in the industry, companies are battling each other out to get the most percentage of their market’s loyalty, as well as turn first time clients to repeat customers. As a result, most big businesses opted for mobile marketing to keep patrons away from competitors.

Recently, big multinational companies such as Estee Lauder and IKEA chose mobile marketing to keep frequent buyers coming back in their stores and purchase more of their products. Both company’s mobile marketing campaign aims to intensify brand loyalty among shoppers through mobile alerts and mobile coupons.

It’s one smart move for these popular brands to launch their respective SMS campaign. Embracing marketing trends will keep them ahead among rivals. At the same time, they are aiming at a well- targeted segment of the market- the mobile subscribers who are at the same time, their regular customers.

Tags: Estee Lauder, IKEA, mobile alerts, mobile marketing, mobile marketing campaign, SMS campaign
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Big Names Chose Mobile Marketing

Mobile marketing continue to make buzz for gigantic products from different industries. Adding up to the long list of famous brands is Puma.

Puma launched its nationwide mobile marketing campaign for the Euro 2008. The mobile marketing campaign which involves teleconference, mobile alerts, mobile ringtones, and mobile discount vouchers, intends to connect football fans from 13 countries. This is one great move for Puma, as it covers pre and post event marketing campaign making mobile subscribers and football fans as its target.

Other big names that have used mobile marketing in their marketing efforts include New Line Cinema’s “Snakes On a Plane”, NBC’s “Deal Or No Deal”, Dove’s Campaign For Real Beauty and Nike ID.

To repeat the success of these mobile campaigns, it is important to know your target, have a concrete campaign message, make sure that the execution is relevant to your targets’ behavior and lifestyle, and conceptualize an easy-to- understand call to action to generate positive campaign result.

Tags: Brand, mobile alerts, Mobile Campaign, mobile marketing, SMS
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Vigilant Mobile (SMS) Alerts

Italians prove that mobile marketing can be more than simply sending SMS feeds.

Venice gave mobile marketing a new face and purpose by launching the Venice SMS Flood Alerts. Locals subscribed to this mobile alert service receive important advisories regarding an upcoming water situation.

Such updates includes informing subscribers up to 36 hours before a flood hits their area, and notifying subscribers three to six hours before storms hit a particular location. The only requirement to receive these free and timely alerts is an “Italian mobile phone”.

At present, mobile marketing solutions are seen as tools for companies and organizations that want to reach out and stay connected with targets. The SMS Flood Alerts platform by Venice is a confirmation that SMS or mobile texting can be utilized by the government in protecting its citizens against natural calamities and disasters.

Tags: Brand, mobile alerts, Mobile Campaign, mobile marketing, Mobile Marketing Solution, Print, radio, SMS, TV
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