Mobile Marketing is everybody’s everything

Before, there were billboards, then came the internet. And now everybody is going gaga over mobile marketing. When I say everybody, I am referring to companies and consumers alike.

Businesses (from radio stations, tv, print, and brands of all sizes) acknowledge the influence of mobile technology in targeting lifestyle and buying behavior. As for consumers, they all want it since mobile marketing makes lives easier.

Several companies anticipated the boom of SMS marketing and have integrated it in their advertising plans, while some incorporated it in their marketing efforts recently.

Myspace just announced the launch of Myspace Mobile. The mobile version of the most popular social network site allows loyal members to check on their accounts and update their profile anytime, anywhere using their cell phone.

Another famous online identity that ventured into mobile marketing is Amazon.com. Amazon TextBuyIt allows clients to buy items using SMS or text message. (I must give credit to the company for educating customers on how to use SMS in searching for items they want to buy.)

These are just a few of many established .com companies trying to get their niche in .mobi industry.

Mobile marketing makes your online 24/7 portals more accessible. Through SMS, clients get information they need and buy items they want whenever, wherever.

Tags: Interactive, interactive brand, Interactive Radio, interactive tv, mobile marketing, SMS
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Mobile Marketing’s Big NO NO

As mentioned in my previous post, an effective call to action is an important element to a successful mobile marketing campaign. In fact, it’s the make or break factor of any SMS promotional effort.

Most companies using mobile marketing in their advertisement drive, exert too much effort on logistics, target statistics, budget, and the likes. But they are missing the most important part of mobile marketing, formulating an effective and easy to understand call to action. You don’t want to repeat the mistake of one Vodafone mobile marketing advertisement, right? Well, I hope you will not.

For a successful campaign, may it be mobile marketing for radio, print, tv, or brand, to establish interaction with your target, be sure to guide your audience on where to go and what to do next. If you want the recipients of your SMS to go to your company website or to visit a particular link, be sure to include the URL in the message. Again, don’t assume that the market already knows what you want them to do and where you want them to go, don’t scare them off.

For the complete mobile marketing campaign guidelines, you may visit the MMA website, or you may sign up for free mobile marketing solutions.

Tags: interactive brand, interactive print, Interactive Radio, interactive tv, Mobile advertisement, mobile marketing, SMS marketing
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Interactive TV formats are no surprise anymore…

Nowadays, it seems like everybody wants to be mobilized. From the traditional advertising and distribution strategies, everyone is venturing into mobile marketing as “the” alternative channel. Music artists and producers are going digital and mobile marketing for circulation, radio stations integrate SMS to interact with listeners as well as run contests, and now, television seems to be following their footsteps…and it’s not surprising at all! KTSF Channel 26, also know as “The Face of The Bay Area”, is an Asian American network which lately integrated SMS or text messaging allowing the viewing audience to participate in the recently held 2008 Taiwan Presidential Election Special. The Ying Jeo Ma and Frank Hsieh Presidential Debate held last March 17 was covered by KTSF. Viewers tuning-in to the program were given an option to participate in the debate by sending in their comments and reactions via SMS. The text messages they sent were flashed on the lower 1/3 of the TV screen. The mobile marketing for television feature used in the program was powered by SMSJock.
This kind of interactive television format will be next big thing in the industry since it benefits both parties. Active viewers can impart their opinion regarding a particular topic or issue in real time, more efficient than sending an email. As for the tv programs looking for interaction, traffic generated from interactive tv can attract more advertisers as text message volumes can be seen through. More audience means more advertisers, and when there is good advertisement statistics…more revenue.

Tags: interactive tv, ktsf, mobile marketing, smsjock
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