Mobile Marketing is everybody’s everything

Before, there were billboards, then came the internet. And now everybody is going gaga over mobile marketing. When I say everybody, I am referring to companies and consumers alike.

Businesses (from radio stations, tv, print, and brands of all sizes) acknowledge the influence of mobile technology in targeting lifestyle and buying behavior. As for consumers, they all want it since mobile marketing makes lives easier.

Several companies anticipated the boom of SMS marketing and have integrated it in their advertising plans, while some incorporated it in their marketing efforts recently.

Myspace just announced the launch of Myspace Mobile. The mobile version of the most popular social network site allows loyal members to check on their accounts and update their profile anytime, anywhere using their cell phone.

Another famous online identity that ventured into mobile marketing is Amazon.com. Amazon TextBuyIt allows clients to buy items using SMS or text message. (I must give credit to the company for educating customers on how to use SMS in searching for items they want to buy.)

These are just a few of many established .com companies trying to get their niche in .mobi industry.

Mobile marketing makes your online 24/7 portals more accessible. Through SMS, clients get information they need and buy items they want whenever, wherever.

Tags: Interactive, interactive brand, Interactive Radio, interactive tv, mobile marketing, SMS
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Mobile Marketing’s Big NO NO

As mentioned in my previous post, an effective call to action is an important element to a successful mobile marketing campaign. In fact, it’s the make or break factor of any SMS promotional effort.

Most companies using mobile marketing in their advertisement drive, exert too much effort on logistics, target statistics, budget, and the likes. But they are missing the most important part of mobile marketing, formulating an effective and easy to understand call to action. You don’t want to repeat the mistake of one Vodafone mobile marketing advertisement, right? Well, I hope you will not.

For a successful campaign, may it be mobile marketing for radio, print, tv, or brand, to establish interaction with your target, be sure to guide your audience on where to go and what to do next. If you want the recipients of your SMS to go to your company website or to visit a particular link, be sure to include the URL in the message. Again, don’t assume that the market already knows what you want them to do and where you want them to go, don’t scare them off.

For the complete mobile marketing campaign guidelines, you may visit the MMA website, or you may sign up for free mobile marketing solutions.

Tags: interactive brand, interactive print, Interactive Radio, interactive tv, Mobile advertisement, mobile marketing, SMS marketing
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Calling for an Effective Call to Action

The secret to a successful radio mobile marketing campaign is a clear and well- advertised CTA or “Call to Action”.

What exactly is a Call to Action?

A call to action is a brief statement that informs your audience how to use their mobile phones to join contests, participate on polls, send instant requests, or key-in an instant shout out.

In composing a call to action, (for instance a radio station CTA) the key elements are information indicated in your CTA, and how frequent you mention it on air, the more often, the better.

Let’s face it, not everybody is familiar with radio SMS.

For a call to action to be extremely informative, it should inform listeners on how to send requests or join polls and contests, via text messaging or SMS.

The following factors should be present in your CTA:

• Instructions on how to create an actual message
• Your Keyword
• Your Short code
• Notify audiences about the double opt in requirement. For polls and contests, it is important to inform listeners that for their messages to be successfully sent to the radio station’s inbox, they need to reply to the confirmation message they will receive. 

Remember, it is essential to keep your CTA short and easy to understand.

For more information about Call to Action and guidelines for successful mobile marketing promotions, read about Mobile Marketing Best Practices. 

Tags: Interactive Radio, mobile marketing, Radio Mobile Marketing Solution, SMS
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End the Busy Trunk Line Myth

For most big and SME companies, marketing and advertising covers most part of the annual budget. All established and emerging businesses’ promotion efforts main objective is to position themselves and maintain their niche in the industry. Among these massive campaign driven industries are radio, television, print, and brand.

Adapting to trends and technology, some agencies took a big leap and integrated mobile marketing campaigns in their operations. Let’s take for instance, radio stations.

In the US alone, there are over 13,500 registered radio stations. These radio stations reach 96% of people ages12 and above weekly, and listen to radio more than 3.2 hours everyday. With these statistics, radio is one perfect lead to use mobile marketing.

Radio stations in the US normally uses mobile marketing in getting listeners’ comments and feedback regarding a particular topic, to receive song requests and on-air greetings, and to run polls and contests. Who would not love this mobile technology?! By simply logging in to a panel, DJs can read everything what their audience wants to say, and send them alerts on what’s in and out of the music scene…that is… without the troubles of picking up the phone all the time. People who are tuned in also love using SMS because they don’t have to go through the busy hotlines. There are also other mobile marketing ideas being practiced by radio stations today. All you have to do is analyze what will work for you and adopt it.

This mobile marketing campaign is also suited for television, brand, and print media, also free of charge. All you have to do is sign up and supply the necessary information to create and activate your own mobile marketing drive.

Tags: Brand, Interactive Radio, Mobile Campaign, mobile marketing, Mobile Marketing Solution, Print, SMS, TV
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