Companies, through the help of mobile marketing experts, are starting to integrate SMS or texting in their organizations as add-on service to customers. These businesses are starting to acknowledge the importance of interacting with clients to create and maintain brand trust and loyalty.

A worldwide company by the name of DHL, recently added SMS mobile marketing in its services. DHL clients will be informed via SMS if their document or package was delivered safely to the right recipient. Now clients won’t be left wondering (or worrying) anymore during the delivery period.

Come to think of it, DHL’s new SMS campaign is also applicable to other service-oriented industries such as the Flower and Gift Shop business and for the Food and Beverage companies.

Wouldn’t it be a better place if you’re tummies won’t be left rumbling and wondering what time are you going to get your pizza, or if the delivery guy is already on the road with your pizza? After all, a pizza should just be a text away.

Tags: DHL, mobile marketing, mobile marketing campaign, SMS, SMS alerts, text

This entry was posted on Wednesday, July 30th, 2008 at 3:34 am and is filed under mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.