There are tons of factors that influence the market on which product to buy, and whose service to patronize. Among the common reasons are cost, the customers’ needs and preference, service policy offerings, after sales benefits and other add-on features. However, with vast technological advancements, new influencers have added to clients’ list of buying behavior manipulators. One of those persuading aspects is mobile marketing.

By integrating mobile marketing in their current promotions mix, companies are aiming for a higher conversion rate, leading to more revenue generated from sales.

Mobile marketing comes in different forms, with SMS mobile marketing as the most widely used tool in the advertising industry nowadays.

SMS mobile marketing is being utilized by different organizations to promote, launch, and sustain brand loyalty among customers. There are specific SMS or text platforms that suites to what businesses and companies require. The most common of which are:

• Feedback Messaging. It is the simplest, yet the most common SMS campaign being used particularly by radio, tv, and print media, as well as brands to get instant comments and suggestions.

• Polls/Surveys. This platform intensifies the market’s involvement with a particular product or service by getting their pulse on experiences using or consuming a specific service or product. The information gathered from this campaign is relevant to the research and development to provide better offerings.

• Contests. This solution intensifies clients’ knowledge about product or service. It also calls for active participation, resulting to stronger brand recall. Not to mention, an additional marketing come-on to stakeholders, anticipating for the prize.

• Discount Coupons. It encourages buyers and patrons to maximize their purchasing powers. This SMS solution persuades the market to spend their money, purchase an item, and try new offerings.

• SMS Alerts. It keeps targets updated of the latest and upcoming goods, services, and events, such as sale, product launch, and free samplings.

Among the proposed key SMS solutions, Discount Coupons and SMS Alerts directly influence the consuming publics’ buying power. In fact, a survey revealed that about 37% of the respondents said that they are willing to take action to advertising-based SMS campaigns if there’s an incentive waiting for them, such as coupons. However, with the warm acceptance of the market, expect the 37% to boom in years to come.

Tags: contest, feedback, mobile marketing, polls, sicount coupons, SMS alerts, SMS mobile marketing, SMS solutions, survey

This entry was posted on Friday, September 12th, 2008 at 5:48 am and is filed under mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.