SMS mobile marketing, more popularly known as texting, has become the most exploited mobile marketing tool in terms of its usage, purpose, and target.

For businesses, SMS mobile marketing is being utilized as campaign tools when launching a new product or service, as well as to intensify brand loyalty among existing customers. The most popular SMS promotions which brand, radio, television, and print use are SMS Alert and Instant Feedback Messaging.

SMS Alert is a subscription type of mobile campaign, which requires double opt-in. Meaning, a mobile subscriber who’s interested in getting the latest news and updates from a company must confirm his intention to be part of the alert subscription list, twice. Usually, an SMS Alert subscriber gets one SMS update a day. To stop receiving message alerts, subscribed parties must key-in a stop or cancel command. Businesses apply this SMS method to keep buyers updated on the latest product or service offerings.

On the other hand, Instant Feedback or Message is the simplest texting campaign, which is the reason why it is the most commonly used SMS platform.

This is when a client sends comment regarding a purchased product or give suggestions about the experienced level of customer service in an establishment. Companies use this promotional tool to directly interact with its customers, turning new consumers to repeat clients.

For income-generating organizations to be at par or to stay on top of the competition, they should go with the flow to where trend and technology will lead them. And that is SMS, the present and future of marketing and advertising.

Tags: Instant Feedback Messaging, mobile marketing tool, SMS Alert, SMS mobile marketing, SMS platform promotions, texting

This entry was posted on Wednesday, August 20th, 2008 at 10:52 pm and is filed under mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.