During the late 90’s, the easiest way to stay connected with the latest news and events from your favorite online and print publications, groupies, radio and television programs is thru newsletter. This is when you register your email address to become a member of their mailing list, and in return, are expected to receive timely updates from the newsletter publishers. As organizations and businesses find means on how to keep clients, advertisers, and employees up-to-date, they opted for SMS mobile marketing to continue what they started with online newsletters.

SMS mobile marketing is mobile marketing’s answer to businesses’ viral marketing needs. Since SMS messages are sent to interested customers who provided their mobile numbers, it means you are sending significant advisories to well-targeted market only. Knowing this, more and more companies are beginning to switch to, or if not add SMS as part of their add-on service to keep clients within the circle.

For instance, Chicago Tribune’s move of embracing mobile marketing by launching their SMS-based classified systems. It allows job hunters to get detailed job listing in an instant, using their mobile phones. They might not be the first publication to offer such service, but it’s a good and immediate solution to cope up with trend and competition to attract readers and advertisers.

Let’s Face it. A large percentage of today’s market are mobile users. These mobile users look for convenience when buying or making queries about products and services they find interesting. To be able to beat the competition, companies should be willing to integrate SMS mobile technology into their campaigns.

Tags: Chicago Tribune, free sms mobile marketing, Mobile Marketing Solution, SMS, texting

This entry was posted on Thursday, August 7th, 2008 at 4:21 am and is filed under Print. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.