Before, there were billboards, then came the internet. And now everybody is going gaga over mobile marketing. When I say everybody, I am referring to companies and consumers alike.

Businesses (from radio stations, tv, print, and brands of all sizes) acknowledge the influence of mobile technology in targeting lifestyle and buying behavior. As for consumers, they all want it since mobile marketing makes lives easier.

Several companies anticipated the boom of SMS marketing and have integrated it in their advertising plans, while some incorporated it in their marketing efforts recently.

Myspace just announced the launch of Myspace Mobile. The mobile version of the most popular social network site allows loyal members to check on their accounts and update their profile anytime, anywhere using their cell phone.

Another famous online identity that ventured into mobile marketing is Amazon.com. Amazon TextBuyIt allows clients to buy items using SMS or text message. (I must give credit to the company for educating customers on how to use SMS in searching for items they want to buy.)

These are just a few of many established .com companies trying to get their niche in .mobi industry.

Mobile marketing makes your online 24/7 portals more accessible. Through SMS, clients get information they need and buy items they want whenever, wherever.

Tags: Interactive, interactive brand, Interactive Radio, interactive tv, mobile marketing, SMS

This entry was posted on Friday, April 4th, 2008 at 12:04 am and is filed under mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.