With tons of blogs, news feeds, conferences and webinars on mobile marketing, isn’t evident that mobile marketing already found its niche in the business and entertainment industry? Or you perceive all these attention as indicators that mobile marketing is still on its seed stage and waiting for the perfect era to establish itself as the alternative, better yet, the preferred marketing media?

As mobile phone companies continue to develop different cell phone models, the more mobile marketing is reinventing itself to adapt to these gadget’s advancements. Thus, giving birth to mobile marketing via Infrared, mobile marketing via Bluetooth, In- Game mobile marketing, mobile marketing via MMS, mobile marketing via mobile downloads and of course, the most common mobile marketing campaign, via SMS or texting.

With these variety of mobile marketing techniques, the subject of mobile marketing’s current state and what holds in the future lies on its two main stake holders- the businesses and organizations, and the market. With tons of mobile marketing firms offering their expertise, it’s up to these companies to be bold enough and integrate it in their existing mix. As for the buying and consuming public, they have the power to embrace or refuse whatever this new marketing and advertising technology will feed them.

Tags: mobile marketing, mobile marketing techniques, SMS campaigns, texting

This entry was posted on Tuesday, August 26th, 2008 at 7:41 am and is filed under mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.