With lots of players in the industry, companies are battling each other out to get the most percentage of their market’s loyalty, as well as turn first time clients to repeat customers. As a result, most big businesses opted for mobile marketing to keep patrons away from competitors.

Recently, big multinational companies such as Estee Lauder and IKEA chose mobile marketing to keep frequent buyers coming back in their stores and purchase more of their products. Both company’s mobile marketing campaign aims to intensify brand loyalty among shoppers through mobile alerts and mobile coupons.

It’s one smart move for these popular brands to launch their respective SMS campaign. Embracing marketing trends will keep them ahead among rivals. At the same time, they are aiming at a well- targeted segment of the market- the mobile subscribers who are at the same time, their regular customers.

Tags: Estee Lauder, IKEA, mobile alerts, mobile marketing, mobile marketing campaign, SMS campaign

This entry was posted on Friday, July 18th, 2008 at 11:49 pm and is filed under mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.