As mentioned in my previous post, an effective call to action is an important element to a successful mobile marketing campaign. In fact, it’s the make or break factor of any SMS promotional effort.

Most companies using mobile marketing in their advertisement drive, exert too much effort on logistics, target statistics, budget, and the likes. But they are missing the most important part of mobile marketing, formulating an effective and easy to understand call to action. You don’t want to repeat the mistake of one Vodafone mobile marketing advertisement, right? Well, I hope you will not.

For a successful campaign, may it be mobile marketing for radio, print, tv, or brand, to establish interaction with your target, be sure to guide your audience on where to go and what to do next. If you want the recipients of your SMS to go to your company website or to visit a particular link, be sure to include the URL in the message. Again, don’t assume that the market already knows what you want them to do and where you want them to go, don’t scare them off.

For the complete mobile marketing campaign guidelines, you may visit the MMA website, or you may sign up for free mobile marketing solutions.

Tags: interactive brand, interactive print, Interactive Radio, interactive tv, Mobile advertisement, mobile marketing, SMS marketing

This entry was posted on Sunday, March 30th, 2008 at 1:55 am and is filed under mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.