SMS mobile marketing continuously affects our lifestyle. Since becoming one of the most powerful tools intended for direct interaction with the market, more and more companies and organizations are integrating it in their existing mix.

Different mobile marketing campaigns are currently being used by artists and major record labels to influence music fanatics’ listening behavior. Sony BMG, EMI, and Universal Music Group are some of the major music labels who partnered with a mobile marketing firm or content providers to find its niche in the music and mobile market. Some artists launch SMS campaigns to keep followers aware of their tour dates, or simply to stay connected with them.

Mobile marketing also gives non-government and charitable institutions an alternative tool of sending and getting message of support to and from interested donors. Non-profit organizations may choose among different SMS platforms available to keep the donations coming in. This kind of SMS crusade is starting to create buzz in the entertainment business. In fact, there’s a lot of music personalities, like Ms. Keys, who supports SMS campaigns intended for good cause.

At present, the most influential mobile marketing tool is SMS or texting. So powerful that a USA Today published a crossword puzzle designed after mobile phone keypads.

Whether we accept it or not, we are all living under the influence of mobile marketing, changing the way we shop, listen, watch, and even the way we read.

Tags: content providers, mobile marketing, Ms. Keys, SMS, SMS campaigns, SMS mobile marketing, texting, USA Today

This entry was posted on Thursday, August 21st, 2008 at 3:56 am and is filed under mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.