Nowadays, it seems like everybody wants to be mobilized. From the traditional advertising and distribution strategies, everyone is venturing into mobile marketing as “the” alternative channel. Music artists and producers are going digital and mobile marketing for circulation, radio stations integrate SMS to interact with listeners as well as run contests, and now, television seems to be following their footsteps…and it’s not surprising at all! KTSF Channel 26, also know as “The Face of The Bay Area”, is an Asian American network which lately integrated SMS or text messaging allowing the viewing audience to participate in the recently held 2008 Taiwan Presidential Election Special. The Ying Jeo Ma and Frank Hsieh Presidential Debate held last March 17 was covered by KTSF. Viewers tuning-in to the program were given an option to participate in the debate by sending in their comments and reactions via SMS. The text messages they sent were flashed on the lower 1/3 of the TV screen. The mobile marketing for television feature used in the program was powered by SMSJock.
This kind of interactive television format will be next big thing in the industry since it benefits both parties. Active viewers can impart their opinion regarding a particular topic or issue in real time, more efficient than sending an email. As for the tv programs looking for interaction, traffic generated from interactive tv can attract more advertisers as text message volumes can be seen through. More audience means more advertisers, and when there is good advertisement statistics…more revenue.

Tags: interactive tv, ktsf, mobile marketing, smsjock

This entry was posted on Friday, March 21st, 2008 at 8:22 pm and is filed under Television. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.