End the Busy Trunk Line Myth
For most big and SME companies, marketing and advertising covers most part of the annual budget. All established and emerging businesses’ promotion efforts main objective is to position themselves and maintain their niche in the industry. Among these massive campaign driven industries are radio, television, print, and brand.
Adapting to trends and technology, some agencies took a big leap and integrated mobile marketing campaigns in their operations. Let’s take for instance, radio stations.
In the US alone, there are over 13,500 registered radio stations. These radio stations reach 96% of people ages12 and above weekly, and listen to radio more than 3.2 hours everyday. With these statistics, radio is one perfect lead to use mobile marketing.
Radio stations in the US normally uses mobile marketing in getting listeners’ comments and feedback regarding a particular topic, to receive song requests and on-air greetings, and to run polls and contests. Who would not love this mobile technology?! By simply logging in to a panel, DJs can read everything what their audience wants to say, and send them alerts on what’s in and out of the music scene…that is… without the troubles of picking up the phone all the time. People who are tuned in also love using SMS because they don’t have to go through the busy hotlines. There are also other mobile marketing ideas being practiced by radio stations today. All you have to do is analyze what will work for you and adopt it.
This mobile marketing campaign is also suited for television, brand, and print media, also free of charge. All you have to do is sign up and supply the necessary information to create and activate your own mobile marketing drive.
Tags: Brand, Interactive Radio, Mobile Campaign, mobile marketing, Mobile Marketing Solution, Print, SMS, TV
