Increase Readership Using SMS Mobile Marketing

Who said SMS mobile marketing is limited to radio and television? Think again. SMS mobile marketing is also (and very much) applicable to other media channels such as print.

Broadsheets, magazines and publishing companies should start considering SMS or text messages as part of its marketing efforts, such as in promoting upcoming issues, when launching new book series, as well as to get readers’ instant comments, feedbacks, and suggestions.

Integrating SMS mobile marketing in print media’s marketing campaigns will bring competitive advantage to the organization over its existing rivals. How?

• Sending SMS mobile alerts to loyal readers and customers about breaking news and announcements, as well as future events like book sales and new releases makes clients feel important and special
• Keeping readers involved in your publication makes them feel that you value their opinions. This can be done by asking their thoughts on certain topics and issues using instant SMS comments
• Making buyers and followers excited by running contests using trivia questions to test patrons’ knowledge about the publication.

These are just some suggestions, but with the company’s creativity and help of SMS mobile marketing companies providing free text solutions, your campaign of increasing readership statistics will boom within a reasonable period of time.

Tags: free text solutions, Print, radio, SMS campaign, SMS mobile marketing, Television, text message, texting
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SMS Alerts, The Fastest Way To Go

During the late 90’s, the easiest way to stay connected with the latest news and events from your favorite online and print publications, groupies, radio and television programs is thru newsletter. This is when you register your email address to become a member of their mailing list, and in return, are expected to receive timely updates from the newsletter publishers. As organizations and businesses find means on how to keep clients, advertisers, and employees up-to-date, they opted for SMS mobile marketing to continue what they started with online newsletters.

SMS mobile marketing is mobile marketing’s answer to businesses’ viral marketing needs. Since SMS messages are sent to interested customers who provided their mobile numbers, it means you are sending significant advisories to well-targeted market only. Knowing this, more and more companies are beginning to switch to, or if not add SMS as part of their add-on service to keep clients within the circle.

For instance, Chicago Tribune’s move of embracing mobile marketing by launching their SMS-based classified systems. It allows job hunters to get detailed job listing in an instant, using their mobile phones. They might not be the first publication to offer such service, but it’s a good and immediate solution to cope up with trend and competition to attract readers and advertisers.

Let’s Face it. A large percentage of today’s market are mobile users. These mobile users look for convenience when buying or making queries about products and services they find interesting. To be able to beat the competition, companies should be willing to integrate SMS mobile technology into their campaigns.

Tags: Chicago Tribune, free sms mobile marketing, Mobile Marketing Solution, SMS, texting
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