Why Radio Stations Need SMS Mobile Marketing

SMS mobile marketing has become one of the most useful modern marketing tools of the media sectors, particularly the radio entertainment industry. Through SMS mobile marketing, radio stations were able to facilitate participative-themed on air programs, from the simplest message and requests to polls and contests.

If you’re one of the radio stations that are not yet convinced of how SMS mobile marketing can be an asset to your programs, here are some of the many advantages you are missing out.

First, SMS mobile marketing facilitates real time on-air interaction between DJs and listeners, resulting to an increase in listenership and loyalty. Through SMS’ instant messaging facilities, listeners can instantly send in requests, greetings, comments and feedback to their favorite radio jockey.

Second, texting allows radio stations to provide its audience with timely and relative news about their favorite artists, upcoming music events, as well as advertiser announcements.

Third, SMS mobile marketing gives instantaneous on-air traffic for advertisers, who looking for avenues for promotions, thus, resulting to more on-air sponsorships and endorsements for your radio station.

Finally, despite being in demand, there are some mobile marketing companies providing free SMS solutions to radio stations. Most of these companies only require radio stations to sign up to avail of their texting platforms.

In this fast phased entertainment industry, keeping up with the industry trend and technology is one of the keys to stay in the business. And now that SMS mobile marketing is the most recent (and seems like it is here to stay) fad, and you’re still hesitant of integrating mobile marketing in your on-air programs, it’s time to think again. You don’t want to be left out, right?

Tags: free SMS solution, mobile marketing, radio station, SMS, SMS mobile marketing, texting, texting platform
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Calling for an Effective Call to Action

The secret to a successful radio mobile marketing campaign is a clear and well- advertised CTA or “Call to Action”.

What exactly is a Call to Action?

A call to action is a brief statement that informs your audience how to use their mobile phones to join contests, participate on polls, send instant requests, or key-in an instant shout out.

In composing a call to action, (for instance a radio station CTA) the key elements are information indicated in your CTA, and how frequent you mention it on air, the more often, the better.

Let’s face it, not everybody is familiar with radio SMS.

For a call to action to be extremely informative, it should inform listeners on how to send requests or join polls and contests, via text messaging or SMS.

The following factors should be present in your CTA:

• Instructions on how to create an actual message
• Your Keyword
• Your Short code
• Notify audiences about the double opt in requirement. For polls and contests, it is important to inform listeners that for their messages to be successfully sent to the radio station’s inbox, they need to reply to the confirmation message they will receive. 

Remember, it is essential to keep your CTA short and easy to understand.

For more information about Call to Action and guidelines for successful mobile marketing promotions, read about Mobile Marketing Best Practices. 

Tags: Interactive Radio, mobile marketing, Radio Mobile Marketing Solution, SMS
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End the Busy Trunk Line Myth

For most big and SME companies, marketing and advertising covers most part of the annual budget. All established and emerging businesses’ promotion efforts main objective is to position themselves and maintain their niche in the industry. Among these massive campaign driven industries are radio, television, print, and brand.

Adapting to trends and technology, some agencies took a big leap and integrated mobile marketing campaigns in their operations. Let’s take for instance, radio stations.

In the US alone, there are over 13,500 registered radio stations. These radio stations reach 96% of people ages12 and above weekly, and listen to radio more than 3.2 hours everyday. With these statistics, radio is one perfect lead to use mobile marketing.

Radio stations in the US normally uses mobile marketing in getting listeners’ comments and feedback regarding a particular topic, to receive song requests and on-air greetings, and to run polls and contests. Who would not love this mobile technology?! By simply logging in to a panel, DJs can read everything what their audience wants to say, and send them alerts on what’s in and out of the music scene…that is… without the troubles of picking up the phone all the time. People who are tuned in also love using SMS because they don’t have to go through the busy hotlines. There are also other mobile marketing ideas being practiced by radio stations today. All you have to do is analyze what will work for you and adopt it.

This mobile marketing campaign is also suited for television, brand, and print media, also free of charge. All you have to do is sign up and supply the necessary information to create and activate your own mobile marketing drive.

Tags: Brand, Interactive Radio, Mobile Campaign, mobile marketing, Mobile Marketing Solution, Print, SMS, TV
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SMSJock is a DiscJocks new BFF!

Feedtext originally developed SMSJock application for radio use. It’s a Disc Jock’s reliable companion in engaging its listeners and communicating with them instantaneously.

Being a music lover and an avid listener myself, I find this application very useful and accessible especially for people who are always on the go.

Back in the 90’s, I used to join radio contests during summer breaks. In as much as, shout outs, requests and greetings being part of my everyday routine.

Unfortunately, the only way to get to them is by using a regular phone, an insurmountable challenge to get through the busy lines and talk to someone from the radio station. Been there, done that, haven’t you? Yeah… those were the days.

Fast forward to today…. SMSJock for Radio means a huge improvement for DJ interaction and an amazing tool for them to reach the listeners thru SMS. It’s accessible even when they’re mobile.

Radio stations can neatly organize incoming messages as they are conveniently archived and stored.

How about the SMSJock widget, an added feature for displaying messages by listeners on their websites.

As for listeners, say buh-bye to congested lines and delayed requests. They can be assured that messages will be received by the radio station instantly.

Studies show that radio stations using mobile marketing apps such as SMSJock are most likely to have a higher share in audience reach as compared to others due to interactivity and accessibility, today and the years ahead. Something the sponsors will greatly appreciate.

Why not try SMSJock? Think of how much it could change the way you do business right now.

Go ahead and see for yourself.

Tags: mobile marketing, radio text messaging, smsjock
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