Mobile Marketing Campaigns Ruling Over The Recession

Who says recessions are all downside? If you’re a brand, think again.

A recent study showed that despite the downturn, adult consumers will continue to practice their buying powers, given that… there are coupons and discounts. More than one out of three adults, mostly are women, say that they maximize the use of such discounts and coupons during recession for one obvious reason, to save.

Companies (brands in particular) should take advantage of situations like this and integrate mobile marketing in their campaigns through mobile coupons and discounts.

If you’re a brand, through mobile marketing solutions, you can give out mobile coupons and discounts to pre-selected and targeted consumers. When we say pre-selected, these are your loyal consumers, who provide their contact details for you to use in your promotions and marketing campaigns. Giving discounts is one way of maintaining a good relationship with your buyers.

Afraid that mobile coupons and discount campaigns are stressful and complicated? You can always start with “obligation-free” mobile marketing campaigns like polls, surveys, or by simply getting your customers’ feedbacks. Once you get the feel of running SMS campaigns, then you may start venturing into bigger mobile marketing campaigns that suite your strategies.

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Mobile Marketing… The “IT” thing of Advertising

Many players in the PR and Advertising business are still not aware (and convinced) of the numerous advantages of integrating mobile marketing in their product mix.

With a typical PR and Advertising firm set up, mobile marketing is usually not part of their department. These organizations don’t see the huge need and demand for this type of promotion gateway.

In the US alone, there are roughly more than 200 million consumers which incidentally, are also mobile subscribers. 80% of these mobile users keep their phones with them all day, making it a great influence to their lifestyle and buying behavior. A study revealed that for some, it takes 68 minutes to realize that they lost their mobile unit, but it takes them 26 hours to recognize that their wallet is missing. Can you imagine the great promotions channel you are missing here?

For one involved in public relations, marketing, and publicity, why should I care and go through the trouble of adding a new mix to my services?

To start with, it’s no trouble at all. In fact, it will provide you the edge and push for your niche in the industry.

How mobile or SMS marketing will empower your office? Here are some of its advantages:

• Easy to integrate. We don’t have to break the ways you and your clients are used to. Instead make your campaigns more powerful.
• You’re delivering the message to the right, target- proper demographics, the type of market you are looking for.
• It initiates participation between your client and their audience, introducing interactive campaigns.
• No financial damage. This mobile solution is absolutely free!
• It’s the IT thing! Wake up and embrace trend and technology.

These are just a few of the many reasons why advertising and marketing companies should include mobile marketing in the loop. It will make campaigns more effective, clients more competitive, and a whole lot of fun.

Tags: Advertising, Interactive campaigns, mobile marketing, PR, SMS
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