The secret to a successful radio mobile marketing campaign is a clear and well- advertised CTA or “Call to Action”.

What exactly is a Call to Action?

A call to action is a brief statement that informs your audience how to use their mobile phones to join contests, participate on polls, send instant requests, or key-in an instant shout out.

In composing a call to action, (for instance a radio station CTA) the key elements are information indicated in your CTA, and how frequent you mention it on air, the more often, the better.

Let’s face it, not everybody is familiar with radio SMS.

For a call to action to be extremely informative, it should inform listeners on how to send requests or join polls and contests, via text messaging or SMS.

The following factors should be present in your CTA:

• Instructions on how to create an actual message
• Your Keyword
• Your Short code
• Notify audiences about the double opt in requirement. For polls and contests, it is important to inform listeners that for their messages to be successfully sent to the radio station’s inbox, they need to reply to the confirmation message they will receive. 

Remember, it is essential to keep your CTA short and easy to understand.

For more information about Call to Action and guidelines for successful mobile marketing promotions, read about Mobile Marketing Best Practices. 

Tags: Interactive Radio, mobile marketing, Radio Mobile Marketing Solution, SMS

This entry was posted on Tuesday, March 18th, 2008 at 4:02 am and is filed under Interactive Radio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.