Mobile marketing continue to make buzz for gigantic products from different industries. Adding up to the long list of famous brands is Puma.

Puma launched its nationwide mobile marketing campaign for the Euro 2008. The mobile marketing campaign which involves teleconference, mobile alerts, mobile ringtones, and mobile discount vouchers, intends to connect football fans from 13 countries. This is one great move for Puma, as it covers pre and post event marketing campaign making mobile subscribers and football fans as its target.

Other big names that have used mobile marketing in their marketing efforts include New Line Cinema’s “Snakes On a Plane”, NBC’s “Deal Or No Deal”, Dove’s Campaign For Real Beauty and Nike ID.

To repeat the success of these mobile campaigns, it is important to know your target, have a concrete campaign message, make sure that the execution is relevant to your targets’ behavior and lifestyle, and conceptualize an easy-to- understand call to action to generate positive campaign result.

Tags: Brand, mobile alerts, Mobile Campaign, mobile marketing, SMS

This entry was posted on Saturday, June 7th, 2008 at 4:00 am and is filed under mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.