America found a new hero. But he is not here to save the day. He’s here to prove how GenY-ers are into SMS or texting.

July 7, 2008, the date when the US of A hailed 20-year-old Nathan Schwartz as the National Texting Champion. Besides the title, the new champ grabbed the $50,000 cash prize. He texted the contest phrase “Does everybody here know the alphabet? Let’s text. Here it goes … AbcDeFghiJKlmNoPQrStuvWXy & Z! Now I know my A-B-C’s, next time won’t you text with me?” in 60 seconds. Amazingly crazy! The event was sponsored by LG Electronics MobilComm USA.

Contests such as this prove how SMS or texting has become part of our lifestyle. From our simple hellos to family and friends, to huge corporate mobile marketing campaigns, texting becomes the best channel to have our message delivered to our target receiver.

Tags: 2008 National Texting Competition, corporate mobile marketing campaign, mobile marketing, Nathan Schwartz, SMS. texting

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